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Old or new URL for old noindexed page w/ new content?

         

Broadway

2:32 am on May 6, 2016 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I have a page I created probably 8 years ago for an infographic I had designed.

About 5 years ago this site got hit with a Panda penalty.
Since the infographic page never was popular and had a low time-on-page and high bounce rate, I NOINDEXed it.
I've long since recovered from the Panda problem.
The page is still NOINDEX.
It still is not a popular page.

I've just created a large volume of text on the exact same topic as the infographic.

I checked with Open Site Explorer to see what type of backlink profile the page has now.
It showed two NOFOLLOW links from Pinterest and then 5 links from a person who had used the infographic for some content they had made and then spun that content out to 5 domains (duplicate content).

I have no idea of the value of the Pinterest links. (I guess since they're NOFOLLOWed they of no value.)
The other links are garbage.

Would the age of the URL itself be of any value toward helping this new content ranking? (I'm not sure how its NOINDEX status would figure in. Would Google even know it had existed in the past?)

Or would I be better off with just creating a new page for it (a new URL)?

Andy Langton

1:08 pm on May 6, 2016 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Would Google even know it had existed in the past?


Yes - it's very likely that Google would know it existed.

Would the age of the URL itself be of any value toward helping this new content ranking?


Not the age itself, but any historic value tied to the URL (which is likely to be higher on average for older pages). I don't know if I would rely on a single tool to check the possible value in a URL, incidentally.

However, it sounds like there isn't a great deal of value. I'd be tempted to just use a new URL and be done with it. If you pick up one good link to your new page you've beaten the old one anyway. Remember that if you link to the old version internally, you should update your links so that value doesn't continue to go to a dead-end.

tangor

6:07 pm on May 6, 2016 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Certainly sounds like there's not much to save and more to gain by using a fresh URL with new content. NO REDIRECTS! That way the new page won't be dragged down by the old links (mostly worthless if they are as described).