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Yvo Schaap said on his blog that "Not only do these lyrics have random characters and weird sentences mixed into them, these weird errors reveal that Google (badly) scraped the lyrics from Metrolyrics (owned by CBS), only to strip the source, not show any source credits, but even attributed them to their own Google Play product as a promotion."
User Experience is going to become a greater focus of how sites are created, optimized, updated and fixed.
- mobile search optimization will overtake desktop optimization as traffic continues to strengthen on mobile
It's a net decline in web browsing.
Machine learning will continue to impact serps, along with further personalisation, especially on mobile.
What's happening on the mobile phone is that 85% of mobile use is on apps. Over two hours per day is spent on apps by the average user. Millenials spend over three hours per day on apps.
Facebook, Whatsapp? Twitter?
I predict less Mom and Pops/ small business being able to compete with reduced screen sizes in the SERPs.
While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.
My sense is that business adoption of mobile for marketing purposes, is slower. It's just that those that have changed to it are more visible and successful......
joined:June 2, 2003
Maybe the link directory - integrated into relevant content sites as resource - regains ground IF it's curated carefully
Google will double the number of its adword click bots this year.
As G gains a larger stranglehold on the "web" for advertising,
joined:Aug 3, 2013
Web experiences will be mediated through ever more sophisticated adblockers and brands will need to put meaning before messaging to break through.
Consumers will move beyond controlling their data to actively trading it through platforms which create a value exchange between brands and audiences. People will begin to tire the hall of mirrors effect generated by social algorithms, and start to seek out richly curated experiences. Digital video will witness unprecedented growth as streamers such as Amazon Prime level the distribution playing field and become the pay TV operators of the digital era.
Tom Lucas, director, digital marketing, BBC Worldwide [theguardian.com...] .