I am contemplating to expanding a specific site that have relevant information into other language. I was wondering if doing so can complicate and lose the English speaking traffic that the site currently receives. Specifically, I am worried that by adding additional language it can pollute the site to cause it to receive less US traffic.
"for example in a broad sense, I do not actually do a lyrics site but I think it is a good analogy".
An english lyrics site to also host lyrics in other languages to receive traffic both in the US and in other parts of the world..The lyrics itself is of different language of the same song, there are differences among them instead of a direct translation yet still mostly related. So I am not just doing "google translate" the content and throw them up there.
Actual lyrics from another language will be added that will be useful to the person of another foreign speaking country. Can google incorrectly misassign traffic and stop sending the site US traffic once I start mixing in different language on the same pages? Or to be safe should I create a separate site with a different domain name to ensure proper language assignment and separation.
Is there a best practice guideline or some resources that I could study to research? Or better yet, has anyone done this before and received positive or negative results?
Thanks.