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Expanding existing English site to multiple languages

         

frankleeceo

12:37 am on Dec 10, 2015 (gmt 0)

10+ Year Member Top Contributors Of The Month



I am contemplating to expanding a specific site that have relevant information into other language. I was wondering if doing so can complicate and lose the English speaking traffic that the site currently receives. Specifically, I am worried that by adding additional language it can pollute the site to cause it to receive less US traffic.

"for example in a broad sense, I do not actually do a lyrics site but I think it is a good analogy".
An english lyrics site to also host lyrics in other languages to receive traffic both in the US and in other parts of the world..The lyrics itself is of different language of the same song, there are differences among them instead of a direct translation yet still mostly related. So I am not just doing "google translate" the content and throw them up there.

Actual lyrics from another language will be added that will be useful to the person of another foreign speaking country. Can google incorrectly misassign traffic and stop sending the site US traffic once I start mixing in different language on the same pages? Or to be safe should I create a separate site with a different domain name to ensure proper language assignment and separation.

Is there a best practice guideline or some resources that I could study to research? Or better yet, has anyone done this before and received positive or negative results?

Thanks.

RedBar

10:45 am on Dec 10, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



My answer is that I've always constructed non-English language websites with the relevant and most prominent language country code(s), I've been doing it that way for more than 15 years.

Some country extensions you have to think about carefully such as Brazil v Portugal/+8 others, Spain v Mexico/+19 others, etc.

When done this way you should find that the search engines should assign a specific language site to searchers from those languages, for instance my main Indian site is in English but with a .in extension, the majority of its traffic is Indian, likewise with .ru and Russian.

A few years ago it was very noticeable that my main English language .com site suddenly stopped ranking in the UK, in fact I had to duplicate my .com into .co.uk since Google removed more or less all its ranking position on Google.co.uk, duplicating the site resolved that problem. Before that Google "update" my .com had no problem ranking in Google.co.uk, interestingly Bing has no issue with ranking the .com in the UK!

And for anyone wondering the .com is registered with a UK address and has been hosted in the UK for more than 20 years.

I hope that helps.