Adding numerals to keyword phrase to create EMD?

[markovald]

I want to buy a EMD for a project in a very competitive niche.

Imagine (it's just an example) that i want to create a site that sell cars. Imagine that i want to rank for this website with the key "car selling" (again, it's just an example) and related keywords.

I find "carselling24.com" free, i like because is easy to remember and it's like an emd.

1) We can call a domain like that an EMD? Or the numbers on right change everything?
2) If i mention "Car Selling 24" or "CarSelling24" do you think that Google call recognize that users are talking about my brand?

So, i don't know...i'm sure that an EMD can help me on some long tail, do you that can be a good strategy to use that?

[Wilburforce]

Who uses 24searchengines.com? There are better ways to name a domain/business, and more memorable names. What about other extensions?

In my own sector Google's top 20 results for what in your example would be Car Selling include:

11 domains that include selling
3 that include carselling
4 pages that include car and/or selling
0 domains that include a number

The first domain name that includes a number is on page 8. The most common domain varieties are placenamecarselling and carsellingplacename, and these can be seen on alomst every page. I think their prevalence in the top 20 has more to do with their overall prevalence than with any ranking factor associated with the domain name.

Domain names that include numbers are generally a no-go area anyway, but even if is recognised as an EMD and it makes a material difference, there is more than one "memorable" number (and more than one frequently-used key-term for that matter), so my advice is don't bother. Go for a distinctive name, not a descriptive one (you can't register a descriptive name as a trade mark), and concentrate on other factors for ranking.

[markovald]

Please don't focus on my stupid keyword example. I doens't see what results have this serp (because english it's not my native language). It's just a very stupid example.

Yes i know that there are many extensions, but maybe is better for a user from France to remember a domain like "carselling24.fr" that "carselling.web" (the new extensions are not very common in France/Italy/Spain etc.).

[robzilla]

If "carselling24", or perhaps even "car selling 24", is your search phrase, then carselling24.com is an EMD. It's not for "car" or "car selling", obviously.

[aakk9999]

maybe is better for a user from France to remember a domain like "carselling24.fr" that "carselling.web"

Perhaps they will just remember carselling part and then attempt to go to carselling.fr which is your competitor? Adding a word that can be a brand to the phrase carselling would be better than having a number, expecially as domains with numbers may be seen as spammy.

[frankleeceo]

I find success in extending my domains with phrases like "guide", "answers", "solutions". But then my niche isn't exactly super competitive. With your example I would do something like carsellguide.com. It's about the exact key phrases that you want to target and make people remember. Do you really expect people to search "keyword keyword 24" into search engine? It is possible with tons of offline promotion but that's probably a part of the package for a super competitive niche and another area of investment.

I would still invest in the EMD though if the cost isn't significantly higher.

I wouldn't go for the new extensions unless it is actually a part of the search phrase that people would use. For example, Yoga.guru "might" rank higher than yogaguru.com. Just a random example I am throwing out.

1) We can call a domain like that an EMD? Or the numbers on right change everything?
Adding number or any extention pretty much negates it being an EMD. It's not an EMD for "carselling".

2) If i mention "Car Selling 24" or "CarSelling24" do you think that Google call recognize that users are talking about my brand?
If that's what people search, and enough people search for, any key terms or combinations have the potential to carry branding weight. Given sufficient query and CTR matching.

In my case, my "keyword keyword guide.com" is a brand in itself. I dominate my niche where users search "keyword keyword guide", but not "keyword keyword solution" where 1 of my competition is doing for his domain "keyword keyword solution.com".

[McMohan]

markovald, not a politically correct answer, but I have been there and done that :-) Short answer, it definitely gives you an added push to rank for "Car Selling", provided you don't use any stupid SEO techniques. 24 at the end will cushion you a bit against EMD treatment from Google

[lucy24]

"24" was probably an unlucky example haha because it isn't just an arbitrary number. Suppose you were in the 24-hour widget business-- then yeah, "24" might be a perfectly legitimate part of your domain name and something people would search for. Or 7 days a week of some service that most places only offer for 6 days. Et cetera.

But any random number? Nuh-uh.

[Rasputin]

Somone in France would think the business only operated in the Dordogne department, department 24 and it would have difficulties getting customers elsewhere in France.

Point is simply that a random number to one person might be a number that means somrting to someone else so caution is required.

[Wilburforce]

@markovald

Can you clarify whether the number is meaningful in the context of the keyword phrase, or whether it is simply "a number" which, as Rasputin has pointed out, might have different meanings to different people, and which has no direct relevance to the term.

If the latter, then I would obviously still say don't bother.

[markovald]

Is simply a number, it's something like "you can have fast our help".

My idea is also to have a domain easy to remember and to have a little boost from Google. Because i see that some EMD are ranking well on this niche.

[FranticFish]

From my experiences in helping various businesses, including (a) a business with a keyword domain (and a crap, grandfathered link profile) try to break into new markets - and failing - and (b) launching various new businesses with carefully chosen domain names and winning, I would say this: keywords in the domain name seem to help.

You still seem to get an uber-boost for the exact phrase if your domain has that without dashes. Failing that, if your domain includes useful keywords, then that still helps too.

[markovald]

Yeah, my niche is dominated by big brands and some "grey hat seo" that uses EMD domains. So i thought that a EMD can help me.