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Documenting Important Phantom Dates...Glenn has now written about more recent updates, which he's observed in November...
Original Phantom 2 Rollout: 4/29/15
Phantom Tremor: 5/27/15
Phantom Tremor: 6/8/15
Phantom Tremor: 6/17/15
Phantom Tremor: 6/28/15
Phantom Tremor: 7/14/15
...another significant unconfirmed algorithm update on November 19, 2015. And it was big. Really big.
Tremor on 11/28
...there is a lot of evidence that a tremor rolled out on 11/28 and many of the sites seeing impact on 11/19 saw more impact starting on 11/28. Some went up more, some fell further, while others adjusted (going up after going down or vice versa). Keep this in mind while analyzing your own trending.
There were many sites surging or dropping starting on 11/19 and it was hard to overlook the connection to previous "quality updates" in 2015.....
Phantom Versus Panda – User Engagement A Key Factor in 2015 Quality UpdatesGlen cites many specifics about the kinds of engagement problems observed. Ongoing discussion will most likely involve these. Let's be careful to avoid unfair use as we cite the article. It's a fascinating and I think an important study.
I noticed many examples of content quality problems on sites pummeled by Phantom, when most people would associate those problems with Panda.
t the more sites I analyzed that were impacted by the 2/5 update, Phantom 2 in May, and the 11/19 update, the more I started to realize the slight difference between the quality updates and Panda. And it came down to user engagement.
joined:Feb 2, 2015
joined:Dec 2, 2015
However, I'm seeing no evidence for user-engagement factors.doc_z, I've gone back and forth on this, not so much because I'm not seeing user-engagement factors here... but because I don't know how much of a change that is from some of the previous Panda updates. So maybe we're in semi-agreement on this update... I don't know.
UX as a ranking factor
What else would you call loading-speed, ad density, degree of internal content repetition, readability, backing out to the serps, etc, if not user-engagement factors?
But attempting to measure user experience can be tricky.
However, I'm seeing no evidence for user-engagement factors.
According to our data, the updated Quality Guidelines from Google do seem to be affecting rankings.