Welcome to WebmasterWorld Guest from 54.166.133.84

Forum Moderators: Robert Charlton & goodroi

Message Too Old, No Replies

Google May Be Building a Mobile SERPs Index

     
9:27 am on Oct 1, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:25900
votes: 871


According to a tweet by Google's Gary Illyes, the company may be working on a mobile index. If that was the case, it would mean different SERPs for desktop and for mobile.

[twitter.com...]
1:56 pm on Oct 1, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 30, 2008
posts:2630
votes: 191


This may mean that responsive site may have a real advantage.

Currently, if you have a mobile site (whose pages may be very much slimmed down version of the home page, not just in terms of images but also in terms of text and other content), the ranking of that mobile site is based on how well desktop ranks. In other words, SERPs use desktop ranking weighed for the fact on whether it has mobile version or not.

Separate mobile SERPs would probalby rank a mobile page on its own merit and if the content is used to understand what the page is about, many slimline mobile sites may be at dissadvantage.
2:03 pm on Oct 1, 2015 (gmt 0)

Administrator from US 

WebmasterWorld Administrator not2easy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Dec 27, 2006
posts:4198
votes: 264


This might explain why I see those 404s reported in the GSC/gwt for URLs that never existed such as example.com/m/page.html or example.com/mobile/page.html that I've been seeing.
5:35 pm on Oct 1, 2015 (gmt 0)

Junior Member

5+ Year Member Top Contributors Of The Month

joined:Aug 27, 2013
posts:75
votes: 6


I have heard rumblings of this over the past year. Interested in seeing if they do. The real question is, can they handle two indexes ;)
6:27 pm on Oct 1, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 29, 2005
posts:2102
votes: 118


The tweet is:

"please don't assume we WON'T have different indexing for mobile. We are still experimenting, but it may happen"

Not exactly reassuring!

If / when it does happen my bet is twofold:

1. It will be biased towards G products to such a degree that no-one else will get a look-in

2. It will be very restricted initially. Probably to "local" subject areas where G already dominates and allows them to achieve point 1 above to a degree we will all be gob-smacked at the cheek of it.
10:20 pm on Oct 1, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:12913
votes: 891


Probably just to save writing "Mobile-friendly"
9:14 am on Oct 2, 2015 (gmt 0)

Moderator from GB 

WebmasterWorld Administrator ianturner is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:July 19, 2001
posts: 3656
votes: 54


I had assumed this had already happened - pretty much when the mobile friendly tag went on some sites. If it hasn't Google is a long way behind where its PR people are.
10:57 am on Oct 2, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:12913
votes: 891


Yes, when all the fuss about mobile hit the news and Google made the announcement that mobile-friendly sites would get more weight with mobile search, it was easy to assume there were 2 distinct indexes.

However, it seems that it is the very same index, but when search is performed on a mobile device, it is that added "weight" for mobile-friendly sites that distinguishes the SERP. This new indication possibly translates to a mobile-only SERP, omitting sites that are not mobile-friendly.
2:55 pm on Oct 2, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 30, 2008
posts:2630
votes: 191


omitting sites that are not mobile-friendly.

This is not what I am seeing - currently it does not take them out. Either some are perhaps demoted a bit or mobile sites perhaps promoted a bit, but if you have a strong site, it will stay where it is, being mobile or not.

I suspect the current mobile SERPs affects rankings where two documents would end up with the same score (or a very close score to each other).

There could be indirect SERPs impact through user engagement, also because of "Mobile-friendly" message, but it usually takes longer time for these signals to build up.

Maybe this is why Google thinks there is a need for a mobile index.
7:05 pm on Oct 2, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:12913
votes: 891


@aakk9999 - Not what I said. Currently we have one index is what I said.
7:19 pm on Oct 2, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

joined:Feb 3, 2014
posts:1302
votes: 385


Just because I have a mobile friendly site however, does not mean I DON'T want desktop traffic. It almost seems to me that since I made my site mobile friendly, desktop traffic has become very rare. That or it's just the trend. Hope they get this right.
7:52 pm on Oct 2, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:12913
votes: 891


As far as traffic... over the last couple years I watched as social media then mobile took my desktop traffic away. Going responsive recovered most of that on its own. I then began a campaign to get back the users that go right to social media and never leave. It has been time consuming, but sucessful.
7:58 pm on Oct 2, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:25900
votes: 871


Think about it - a mobile only index in effect will not show desktop only sites. It does seem an odd message, ignoring the double negatives, but the facts are that your site really needs to be mobile friendly or you may find your desktop site loses even more traffic than it had previously. In any case, when i'm on mobile and it's a desktop only site, it's really difficult to use, and that's one of Google objectives, to make its search most relevant to users.
9:21 pm on Oct 2, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member editorialguy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:June 28, 2013
posts:3373
votes: 716


It seems to me that this can work both ways. Sites that adopt a "mobile first" responsive approach could end up taking a back seat to desktop-optimized sites in desktop search.
9:23 pm on Oct 2, 2015 (gmt 0)

Full Member

10+ Year Member Top Contributors Of The Month

joined:Jan 3, 2004
posts:318
votes: 34


Never gonna happen. They wouldn't leave out all the gov sites and other big players who don't follow all googles whims.
10:11 pm on Oct 2, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 30, 2008
posts:2630
votes: 191


@aakk9999 - Not what I said. Currently we have one index is what I said.

Ah, you were talking about the new mobile index possibly omitting non-mobile sites - if so, sorry that I have misunderstood!
12:08 am on Oct 3, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 29, 2005
posts:2102
votes: 118


The problem G have is that they can't identify a mobile-friendly site with any reliability at the moment. There are just too many spammers trying to appear to be mobile friendly who really aren't.

If you look at the tweet, it says absolutely nothing. Maybe this, maybe that, maybe nothing, maybe something.

If they ever get serious about a true mobile SERPS they FIRST need to limit it to those who have applied to belong to it.

That will clearly restrict the spread of a mobile SERPS but will at least enable them to be sure that they have vetted the sites which apply. They need to make the conditions clear to those using the mobile SERPS. Approval to belong to those SERPS can, to a large degree, be automated. Trusted sites will get automatic approval, others may need manual checking. If trusted sites abuse the situation an overall penalty can be applied to warn others.
2:02 am on Oct 3, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Apr 9, 2011
posts:15494
votes: 744


Am I understanding this right?

Option A: start with the Top 1000 results for any given query, and then rank within that 1000 based on assorted criteria, including-but-not-limited-to what type of device the user is on

Option B: create multiple (i.e. at least two) Top 1000 lists for various device types, and proceed from there

Is that the difference?
3:02 am on Oct 3, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:12913
votes: 891


The problem G have is that they can't identify a mobile-friendly site with any reliability at the moment.
I think Google does a pretty good job with identifying mobile-friendly sites. Maybe their criteria doesn't please everyone, but IMO their guidelines/suggestions are usually very helpful in getting mobile sites to display & perform better for most users.

There are just too many spammers trying to appear to be mobile friendly who really aren't.
Not just "spammers." Go back to when Google released it's mobile-friendly check tool. The buzz around here was mainly focused on how to game the tool and get your site to pass without actually having to rebuild your site to be mobile-friendly.
9:09 pm on Oct 3, 2015 (gmt 0)

Preferred Member

10+ Year Member Top Contributors Of The Month

joined:July 23, 2004
posts:555
votes: 74


Probably just to save writing "Mobile-friendly"


Who does that?

Do people still do this?

Do people not know that we've advanced far enough along this mobile friendly road that special notices and considerations with regard to it is a thing of the past?

If you go in using the technique and talent that many "modern" webdev's have these days, all you would need is just the one site to cover everything by default. No need to create a new or a different site just to take care of all of the imagined circumstances that might arise when going from PC to Mobile ...

If you've got a decent enough RWD write, then Google putting on a mobile search would just be the icing on the cake.

On the other hand, maybe it's Google that has the problem in this case ... Maybe Google has problems with regard to their own RWD, so instead of fixing it, they'll opt to rather instead just reinvent their own wheel to view well in mobile -
12:06 am on Oct 4, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:12913
votes: 891


@mcneely - that was a joke aimed at the Google's SERP... which I think is the topic of this thread, right?
3:53 am on Oct 4, 2015 (gmt 0)

Preferred Member

10+ Year Member Top Contributors Of The Month

joined:July 23, 2004
posts:555
votes: 74


.. it would mean different SERPs for desktop and for mobile


We don't already have this? Aren't mobile friendly usually listing higher?
Or was there a consideration on the table for just listing mobile friendly?

.. that was a joke aimed at the Google's SERP


I think I ran off the edge of the earth with this, in that, I was thinking two separate SERP builds .. My bad ...

I think I'll settle and go eat some fruit or something ..