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Rearranging content hurt rankings?

         

withavision

8:29 pm on Sep 23, 2015 (gmt 0)

10+ Year Member



I recently made some changes to my site which was ranking for many terms 1-5 for about a year.

I created a child theme as well as rearranged the content of the post on my static homepage. I did this about two weeks ago.

The only other changes is I have had a couple links land within the last week (4 links total)

Today I wake up and it looks like all of my pages/terms have tanked, however my site is still indexed.

Would rearranging the content of my homepage post cause this to happen?

I am really confused and panicking over this...

Paperchaser

2:14 pm on Sep 24, 2015 (gmt 0)

10+ Year Member



Hello, I think its just the timing of things right now because I have the same exact issue. Rearrange my Homepage and from 2years being on top 1 on serp for competitive keywords on Sept 16th it just vanish since, I think it might just be a google update of some sort there just rumours around the net but time shall tell. Mean while if you don't see any changes after couple more weeks perhaps redo the changes you made? Anyways sorry if I couldn't help better, good luck with your business mate.

Robert Charlton

9:11 pm on Sep 24, 2015 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Some changes to a page can disrupt rankings, particularly if they disrupt page content or nav structure. If they're sufficiently large, it may take Google a while to recompute and re-assess rankings, and this is to be expected. At this point, though, since you're not sure what's going on, I would avoid further changes for a while.

perhaps redo the changes you made?
Give it some time. The last thing you want to do, IMO, is to fiddle with a page in a way that might suggest you're trying to test out the algorithm. If the changes weren't manipulative, but Google is needing time to evaluate them, changing again may only confuse Google further.

Normally Google is OK with site changes, but obviously some changes could disrupt your rankings, and some could improve them. If the changes look spammy for some reason, though, Google may well interpret frequent further changes as a confirmation of spammy intent. A site that was marginal might get extra scrutiny. Here, the links together with the onpage changes might be complicating the issue or raising a flag.

Note that I have no idea what the changes were and am only guessing at worst case scenario in suggesting caution. Some years back we had a discussion here about a Google patent that might apply. While there's no certainty that the patent is being used, site histories that I've seen suggest that it is in use. See discussion at...

Google's Rank Modifying Patent for Spam Detection
Aug 18, 2012
https://www.webmasterworld.com/google/4486158.htm [webmasterworld.com]

I need to emphasize that most site changes are not seen as spammy... so I wouldn't panic, but, again, I would be careful about reverting back.

Kratos

9:41 am on Sep 25, 2015 (gmt 0)

10+ Year Member Top Contributors Of The Month



Was your site a site that only existed to provide affiliate reviews? In another thread you confirmed my suspicion of a manual penalty. You've got a Pure Spam penalty which is the worst penalty that you can get (Google is saying that they do NOT want you in their index which is extremely rare and Google will index -sometimes even rank- just about any type of crap they find).

One of the most common types of sites receiving Pure Spam penalties are affiliate sites. Is your site a product review site or a review site?