Welcome to WebmasterWorld Guest from 18.206.168.65

Forum Moderators: Robert Charlton & goodroi

Message Too Old, No Replies

Google Releases Brotli: Open Source Compression Algorithm

     
11:54 am on Sep 22, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:25902
votes: 872


Google has announced Brotli, a new, open source compression algorithm for the Internet which, it says, improves speed and performance, and is especially valuable for mobile users.

[google-opensource.blogspot.com...]
12:52 pm on Sept 22, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Sept 7, 2006
posts: 1066
votes: 108


This might well prove useful later, but "We hope that this format will be supported by major browsers in the near future" obviously means that it isn't supported yet.
1:13 pm on Sept 22, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:25902
votes: 872


As with any of these introductions, it does require adoption. If it's as good as it says, it may be adopted relatively quickly.
1:29 pm on Sept 22, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Sept 7, 2006
posts: 1066
votes: 108


If it's as good as it says


I would expect Google to know a good piece of software when they see one, but first-hand reports from anyone who gets to look at it would be good to see. If I get time to look myself, I will post back.
9:44 am on Sept 23, 2015 (gmt 0)

Full Member from ES 

10+ Year Member Top Contributors Of The Month

joined:Jan 20, 2004
posts:345
votes: 24


The question I now ask about any Google webmaster-facing development is, how is this going to be used in the future to disenfranchise me?

Google Analytics - spyware
Structured Data - data Google can use without showing my website

I don't like creating dependencies.
1:26 pm on Sept 23, 2015 (gmt 0)

System Operator from US 

incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 25, 2005
posts: 14664
votes: 99


The first thing I thought was what a stupid name. Sheesh.

People that do compression really need to engage a marketing guy before naming things.

I would expect Google to know a good piece of software when they see one,


Really? Google thought pre-fetch was a good idea back when mobile was slow and often iffy,They also didn't consider the impact on webmaster stats loading pages nobody actually saw. Then they got Firefox to drink the same asinine punch.

They often don't look at the worse case real world scenarios, only their high speed gigabit networks.

I'd have to see it to really analyze it, obviously,but there's a real speed vs. perceived speed.

Unless this is a streaming compression algo, it's not worth squat to big dynamic sites IMO because if you need the whole page to compress it, like gzip, it actually appears to SLOW DOWN the total user experience. With no compression the visitor watches the page load as the buffers fill and flush. With compression they wait, and wait, until the page fully completes and then it's compressed and BANG! you get a page.

In reality the complete time to generate, compress and deliver the page may truly be faster even with gzip on big fat dynamic sites, but it doesn't appear that way to the end user.

Sure, maybe they do shave size off the file, then save time delivering, while the user waits and waits

For a static site or some bare bones blogs it would probably scream.

For sites like Amazon, eBay, WebmasterWorld, it would probably suck.

However, using very clever tricks such a thin format page that compress down, loads fast, then loads the real content via iframes so the visitor at least sees the page above the fold quickly while the rest trickles in, that could possibly work.

Guess it depends on how you approach the overall architecture what the perceived speed would really be.

Funny though that now the world is switching to 4G they finally find something that might help lighten the load on 3G. Day late and a dollar short.

What cracks me up is how they talk about saving a few bytes on a few web pages and the savings in battery power and money on the data plan, when that same phone is probably streaming videos, music and every other thing making the savings off a few web pages pathetically insignificant.

However, as a guy that used to dabble in sorting and compression I'm sure it will be interesting to see the code at a minimum.
6:40 pm on Sept 23, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 10, 2001
posts:1551
votes: 10


The first thing I thought was what a stupid name. Sheesh.
  • Zopfli
  • Brotli
It may look and sound silly to most, but given the right cultural background, it makes perfect sense! ;)
12:20 pm on Sept 24, 2015 (gmt 0)

New User from US 

joined:Feb 27, 2015
posts:15
votes: 0


Any ideas why on earth almost every letter in the article is in its own separate a or span tag?