Forum Moderators: Robert Charlton & goodroi

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Title shown in the site and SERP not matching

         

Am33n_GrG

5:06 am on Sep 15, 2015 (gmt 0)

10+ Year Member



Hey Guys

I'm dealing with this problem lately. when I do a search command site:example.com, the SERPs shows different title than that of my site.

<snip>

[edited by: goodroi at 10:54 am (utc) on Sep 15, 2015]
[edit reason] Examplified [/edit]

goodroi

11:03 am on Sep 15, 2015 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Google often dynamically generates the title for web pages in their search results. Your title tag may or may not be used by Google.

Am33n_GrG

11:52 am on Sep 15, 2015 (gmt 0)

10+ Year Member



That's really killing me actually..
why would google do that? even if i do search command site:xyz.com + intitle:title used in my website..

It lands me to the same. Now what is going on here?
I'm trying to rank my homepage pretty much like my competitors. It gets the most of the hits and backlinks iand is not ranking at all. Whereas the other pages that have no/less backlinks and low authority are ranking...

netmeg

1:35 pm on Sep 15, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



They'll rewrite the title if they think their title better matches the search query. And often they don't seem to get it right, though presumably they have the stats and maybe overall it's more right than wrong, who knows. But that's Google. Try other searches (similar but not the same) and see if you get your title. You might need to tweak some of the language on your page.

martinibuster

1:47 pm on Sep 15, 2015 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



See this post, might give you some ideas:
[webmasterworld.com...]

Make sure you don't have ugly baby syndrome. That's when parents of an ugly baby are unable to see it. If Google's changing your title tag, barring any technical problems (like you have two title tags or other error), then it may indicate an issue with your content and it's actual relevance.

Am33n_GrG

3:58 am on Sep 16, 2015 (gmt 0)

10+ Year Member



Thank you for the awesome thread martinibuster but the thread simply doesn't justify my query. Even if keyword is dead on organic which I don't believe is, it should not be a case when I'm doing a search command with the exact phrase used in the title tag.

For example: I used this search string site: xyz.com + "the exact phrase" but still Google pops out the same ridiculous title. And "the exact phrase" is seen in the description. And i'm sure I've not put that in the description.

tangor

5:58 am on Sep 16, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Have you cleared your browser cache before doing that same search again, and again, and again?

Clear it each time. Heck after doing that, close the browser, restart your system and try again.

You might be seeing your BROWSER showing the last bit again.

Am33n_GrG

6:02 am on Sep 16, 2015 (gmt 0)

10+ Year Member



Done more than I can remember. Doesn't seem to be wrong with the coding too. Pretty messed up huh

tangor

7:05 am on Sep 16, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Not really. G will rewrite your title in the serps whether you like it or not. What you MIGHT do is look at how G did that and make that happen (within reason) on your SITE.

The fact that you are showing up means they know who you are, but may not see much value in what you have, or that their "read and understand content" part of the algo is having trouble with your presentation.

You can't change G, but you can change YOU to give G something different to chew on.

Am33n_GrG

7:28 am on Sep 16, 2015 (gmt 0)

10+ Year Member



One quick question -- Does the G re-writes the title even when you do a more specific search like site:example.com + "the exact match" ?

I haven't seen such a case before though. I have seen G rewrite when you are searching for any random query and it plucks out to give a more meaningful excerpt.

But I'm having a hard time to believe that it's anything to do with G's re-write module.

Robert Charlton

9:01 am on Sep 16, 2015 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Thank you for the awesome thread martinibuster but the thread simply doesn't justify my query. Even if keyword is dead on organic which I don't believe is, it should not be a case when I'm doing a search command with the exact phrase used in the title tag.

For example: I used this search string site: xyz.com + "the exact phrase" but still Google pops out the same ridiculous title.
Am33n_GrG, to the contrary, it's the failure to return an exact phrase in the title that makes your problem an extremely interesting situation. Note this discussion from late 2010....

Exact Long Tail Phrases in the Title are Not Ranking Well
Aug-Oct 2010
https://www.webmasterworld.com/google/4193570.htm [webmasterworld.com]

On some sites, it was widely observed by members here Google did not rank some pages for their own titles, or for the keywords in their titles, in quotes. Often they were targeting long tail phrases or exact variants. The sites or pages I saw that were affected were generally also either low quality, or had extremely low quality links, or had material that wasn't particularly original or useful. In one case, there was a content funnel that led to entrapment at the bottom of an affiliate funnel, with no where else to go.

Unfortunately, in the first example I was pursuing in the above thread, I got inaccurate feedback from a member who thought that the site's meta description was part of the page content... so while my comments were describing situations I'd seen, they weren't describing the member's situation, and the discussion didn't pan out.

You mention phrase in the meta description as well. Is the text, and, more important, the meaning of the text, included on the page?

At the end of the 2010 thread, I make some observations which might be helpful to you, and which I believe illustrate the principle behind the point that martinibuster is making now.

Here's an excerpt from my post...
Google appears to be fudging on some pages it does return for exact title searches, but overall I'm seeing that it's insisting that the page returned by the title search in quotes should essentially satisfy the intent of the query... but not always exactly match the title literally.

I should add that this was the beginning of many anomalies to come. I'm convinced that in 2010 they had to do with phrase-based indexing, just coming in, which has been refined since then by five more years of statistical analysis.

Since you're failing on an exact phrase search. I would check out both mb's thread, and also the old 2010 thread, which I think had some useful things to say... and then reread your content very critically.

I'm curious what your thoughts are at this stage.

Am33n_GrG

9:28 am on Sep 16, 2015 (gmt 0)

10+ Year Member



Absolutely not. The text is no where relevant and also not present in the page...

Snce i'm not allowed to put a link here i'll just show you a real-time example.

By the way, it's a theme selling company.

So i hit this search command: site:xyz.com + "exact match"

the phrase i've used is awesome wordpress themes downloaded over 300k but what it shows is accesspress lite which doesn't even exist in the homepage body content. Now why would G extract the excerpt of something that isn't in the content?

That's not even it. Some of the results in SERPs are cool as they are the exact phrase i optimized on.. but some are like blhablh title - accesspress lite.

Why would accesspress lite have to appear everywhere?

netmeg

12:19 pm on Sep 16, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Sure you haven't been hacked? I mean, really really sure?

Am33n_GrG

4:43 am on Sep 17, 2015 (gmt 0)

10+ Year Member



I'm pretty much sure it's not hacked.. I have knowledge with codes and have checked every data too.. can't figure any footprints that suggest it's been hacked.

Weird thing is some how different pages like xyz.com/themes and xyz.com/plugins seems to have the same titles. And some like homepage has accesspress lite and some pages have phrase -accesspress lite... seriously it's so damn weird. Never seen that before.