Google SEO: Time to Retire the Keyword from Site Architecture?

[martinibuster]

In another thread someone asked about site architecture constructed around keyword phrases. But the more I think about it the more this tactic the more it resembles spam. The tactic I'm referring to is the one of creating a keyword pyramid with the big traffic keyword at the home page (top of the pyramid) and longer keyword phrases at the base of the pyramid, generally located several clicks away from the home page.

Is it time to retire Keywords as a way of organizing a web site?

[fathom]

I think the use of the word keyword is being too broadly used. To me a "keyword" is a single word phrase where a keyphrase could be any length.

[Dymero]

martinibuster, I think visualizing a page as a concept makes a lot of sense, but there still have to be words associated with it so that it is seen as relevant. That's where phrases come in. So if you're discussing blue widgets, what sorts of words and phrases go with that concept to make the page more relevant in the eyes of Google for queries related to blue widgets?

"Phrases and words" mean more than just what you find in the Adwords keyword tool. It also mean phrases about the concept. How big is your blue widget? What are its features? What does your blue widget do. All these things increase relevance of the concept's page, but they're also things you need to write about in a way that makes sense and that a user might be interested in pursuing. Madlibs need not apply.