Bounce-rate as a stand-alone (or even webmaster-usable stat) isn't indicative of much -- Not really enough to even worry about imo. Coupled with "time on page" it says a bit more, but bounce-rate in isolation isn't something to worry about.
I've had pages with a +90% bounce-rate in the top 5 for years (until I let the site go), which sounds outrageous to someone who thinks bounce-rate is a standalone factor, but they don't know the page had an average visit time of 6+ minutes unless I tell them, so I know people found what they were looking for, which was instructions on how to do something. The fact the visitor found it on the page they landed on isn't a "negative"; it actually means I did my job, the search engine(s) did their job and the visitor found what they were looking for on the page in the results -- Win, win, win.
Beyond that, I can easily have a bounce rate of very close to 0 by opening another page via AJAX when someone lands on a page and having my stat keeping on both the landing page and the page I tell their browser to open asynchronously. It's that simple. So, trying to manage a number like that is a bit pointless, imo, because the "real information search engines could use" is more along the lines of:
Time Results Were Generated & Shown to User.
Time User Clicked on a Link.
Did User Return to the Results or Search Again?
If They Returned or Searched Again:
Time Between User Left Results and User Returned to Results or Searched Again.
Average Returns to Results and "Same Action User Took" for the Query or Closely Related Queries from Other Sites.
If User Returned to Results:
What Did They Do After Returning?
Search Again, Close Page, Leave Page "Blurred" in an Open Tab, etc.
If User Searched Again:
What Did They Search for?
The Same Thing, Something Completely Different, Something Tangentially Related, etc.
And on, and on, and on...
You won't ever know anything about what happened before or after a bounce, so all you know is "when they landed on your site and how long they were on the page", which means trying to manage "the bounce-rate number" rather than concentrating on trying to give the visitor what they're looking for and a good experience isn't really doing anything except giving a "feel good" about a number that in isolation is very close to useless, imo.
[edited by: TheMadScientist at 9:00 pm (utc) on Aug 13, 2015]