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Ranking Summary Pages Against Single Item Page

         

Martin Ice Web

11:47 am on May 18, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



We all know that google suggested to put conent from stand alone thin pages on one summary page for not beeing caugbht by the angry panda.

We have two ecoms with same items on it. ( All different title, description, names, pictures a.s.o. ) There is no connection between this two stores.
Yet one shop we put all items that belong to a "top" item on one pages. Lets say we have cables and we do have a lot of cables. So we summarized all cable lenght with color x on one page, where X is random color. The description on the pages are unique for the "top" item but still same within the summary color pages.
The detail item pages have a canonical link back to this summary page.

The second store is coded in old style, with listing where every single item is listed and linked to.

When I now compare single item positons in serps, then for longtail queries : cable xyz red 5m
the single item pages on second store do rank better than the summary pages.
So for me it seems that having multiple times 5m on the single page makes it more relvant to the algo and less vulnerable to DC when it comes to long tails.

For generic queries the summary pages do rank better than the single pages.

So i know try to boost up that summary pages for long tail queries, while I have no clue how to solve it.

Second question is, why is google going to disregard its own DC quality guidelines when it comes to the single pages and long tail queries?
Is google simply not able to get the information out of the summary pages?

[edited by: aakk9999 at 12:14 pm (utc) on May 18, 2015]
[edit reason] Corrected a typo [/edit]

aakk9999

5:13 pm on May 19, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



It is a difficult thing to balance. If a searcher is searches for a very specific long tail query, as is in your example, then the page that refers to that item using the same colour and the same length as searched IS more relevant.

The problem is that if you have many of these pages which are all the same apart from (for instance) the colour and the length, then you risk that the whole site is dragged down for it.

Perhaps you should leave it to be two sites that each handles item presentation differently?