I don't know why website's rank gone down

[Ruger]

Hi everyone,

I'm working on a website that was created a year ago. I spent this year working in two websites, the new one is domain.es and the old one was domain.com (which had like three years old).

Domain.com was a website with a blog and a forum. Domain.es was just a directory. Both websites were well-positionated until I moved from .com to .es in order to put together all the content.

I used 301 redirection because I read that it was the safer way to keep your rank as high as possible. But instead of it, I noticed that I lost a lot of rank in the forum (new) and directory (old) parts.

I don't understand this lost of rank because I added more quality content to a new website that is responsive and faster than the old website.

I have to say that I added like 80.000 pages to the directory part three months ago (before that it had just 5.000). I don't know if Google understands that this quantity of pages are excessive or what is happening.

I didn't write down my real domain because I don't know if it's allowed to post it.

Any idea about what can I do? Seo testers always give me a good score.

Thank you in advance.

[goodroi]

I added more quality content

I added like 80,000 pages

I doubt Google thinks you added quality content and I wouldn't be surprised if those new pages triggered a spam penalty.

[Ruger]

Those pages are directory data. I considered that possibility, but I thought that there are a lot of directory websites well-ranked, so I don't understand why my website has to be considerated spam.

[netmeg]

I thought that there are a lot of directory websites well-ranked

I don't think there are that many directories of that size that are still that well-ranked in 2015, and the ones that are most likely have tons of history and usability metrics that you don't have. I think you might need to reconsider your business model.

[RedBar]

I have to say that I added like 80.000 pages to the directory part three months ago

That many pages in one go only signifies one thing to Google, something copied from elsewhere, therefore the original part of the site has been demoted as well.

[Ruger]

Okay, thank you very much guys. I will start with that. But I would like to have this directory well-ranked anyway. Should I try with a subdomain or should I forget to rank such quantity of data?

[netmeg]

You have to make it popular with users before it'll be popular with Google. I'd start a lot smaller and then work my way up. Why is your directory going to be better than everyone else's?

[RedBar]

But I would like to have this directory well-ranked anyway.

The question has to be "Is it uniquely different from anyone else's?"

Obviously you haven't constructed 80,000 pages therefore from where did it come? What are you doing different with it to the original and, most probably, other copies?

[Ruger]

It comes from an institution database but they're not indexing this data. I think that there's no other website using the same data.

[RedBar]

I think that there's no other website using the same data.

That's good news for you then.

Do you need to release all this information at the same time?

[Ruger]

No, I don't need to. I just removed data from 80.000 to 4.000. How much should I wait until I publish more data? How much data should I publish next time?

[samwest]

All those deltas can trigger a "sandbox effect" [en.wikipedia.org...] Suddenly added or removing content never results in instant gratification. It could be months or years before they consider it, if at all. If it worked that way, we'd all be up to our ears in spam and bulk data. This may have worked years ago, but not anymore.

[RedBar]

How much data should I publish next time?

If you can I'd be tempted to go with either 500 or 1,000 pages, remeber that kind of increase would be 12.5% or 25% of your present site size.

A 1,000 increase would be enough to give you a reasonable sample size to see how Google absorbs and reacts to it. If it goes well then steadily increase your pages over the ensuing months, if it doesn't go well then there is probably another issue.

Do not expect instant gratification, currently I'm experiencing a minimum two to four weeks for new pages to appear in the SERPs with another couple of weeks or so for them to rise to reasonable positions.