Knowing Johnsui's site ( saw it before the "snip" ) I agree totally with RedBar's post directly above mine..
"1st World "demand for this kind of "widget" was decades ago..
"2nd World" demand for this kind of "widget" was filled within the last two decades and the "widgets" purchased are still running..
"3rd world" ( "emerging nations" ) and countries looking to become manufacturing bases for the kind of "widgets" that are made by the machines that Johnsui's company makes, may be interested..
depending on detailed specs , prices, spares, service contracts, kickbacks to buyers, credit facilities etc on offer, and a whole host of other things that apply to the manufacturing industries that the widgets are for ..
But, trade shows and one to one face to face meetings are where this kind of stuff is discussed and bought..These are large investments..How you treat the potential buyers and the relationships that you are able to form with them are far more important than what your website looks like..
What you will need on your site is very very detailed specifications, throughput figures, running times between downtimes for servicing etc..information about spare parts, your customer service deals and on site repair and operator training etc etc..
You are selling high investment cost machines that allow others to make products..you have to stress the reliability of your machines, and how they can make your customers make money ( without headaches for them about machines idle due to breakdowns, setting up times etc ) You need to stress how fast and accurate your machines are , how they can work hard for the customer, and how that will allow the customer to keep their own customers happy..
Granted they may search first but in my experience companies spending this amount of money perform massive amounts of in-depth product knowledge first, it is certainly not a spur of the moment purchasing decision.
Read what Redbar wrote there..and take it to heart..
Expect your customers to want to visit you ( at your expense ) to see your "widgets" in operation..
We have spent the past 2 years researching machines ( and materials ) to allow us to produce a new product line, purchase will be later this year, we'll run prototypes designs this year ( to see what the reaction of customers is ), real sales and production runs will not be until next year..We are a lot smaller than the kind of businesses that purchase what Johnsui makes, but I know many that use his "widgets"..IME minimum time between deciding to puchase and actually doing so is around 18 months, average time is more close to two and a half to three years, they also are not the kind of thing that a guy from fed-ex delivers in a small truck..
[edited by: Leosghost at 5:29 pm (utc) on May 13, 2015]