"Jump To" and Pictures in SERPS

[nomis5]

I was searching today using the search feature (powered by Google) of a well know mobile supplier. I saw two features which I had never seen before using the standard G search:

1. In the first line of the SERPS entry for a page on my site this phrase appeared "Jump to xxxxxxxxxxx" - where "xxxxxxxxxx" was a bookmark in that page. What the entry achieved was basically two entries rolled into one, both of them probably of interest to the viewer. This feature was only seen when entering search from a desktop, do the same on a mobile and the feature was not there.

2. Each and every entry in the SERPS had a thumbnail picture beside it taken from the site. This feature was only seen when entering a search from a mobile, do the same from a desktop and the feature was not there.

Has anyone else seen these variants of the SERPS? Certainly, the mobile results definitely differed (aside from the above features) from mobile to desktop. I've never seen that before however hard I searched except as far as geo-targetting is concerned.

The search term was purely informational although quite possible to result in a "buy" for some searchers.

[lucy24]

Each and every entry in the SERPS had a thumbnail picture beside it taken from the site.

I want to know more about this. Where did the thumbnail come from? If it's for every site on the SERP (10 or more at once), it can't possibly have been built on the fly; the overhead would be enormous. Did it use cached content? Was the thumbnail the same as the cached version of the page (assuming this search function includes the "cached page" option)? It's easiest to experiment if you do a search whose results would lead to some page you've changed recently.

[nomis5]

I hardly ever add pictures so none change, what wss there originally there stays there. So i dont think i can tell if it came from cache. I have pm you the url, maybe you see the same. If not i can purposely change a pic and see how the serps appear then.

[lucy24]

:: returning after behind-the-scenes activity ::

For everyone else's information:

I misunderstood the original description; it's not a page thumbnail, but a picture thumbnail. It's bigger than a favicon, smaller than a typical avatar. Maybe 50-60 px onscreen.

The originals live somewhere at gstatic.com, where they are stored in something slightly more than thumbnail size, but nowhere near lifesize. (Er, I mean the size that the image has on the actual site.) Unlike a lot of images used in SERPs, these are in jpg format rather than being forcibly converted to png. But because of their small size, there's no issue with users looking at the SERP and then never bothering to go on to the actual site. It's just Added Value.

In each case the selected image seems to be simply the first one on the page. Not necessarily the first image the user would see-- things like javascript banners don't count, and maybe also not background images-- but the first image within ordinary <img> tags.

:: idly wondering if results for my pages would show the navigation icon or if there's a minimum size ::

Some search engines-- DuckDuckGo and Yandex are the ones that come to mind-- include a favicon in their SERPs. Or, ahem, they try to. Yandex succeeds; DDG fails. This would be the next step.

Interesting.

[netmeg]

Google CSE results have included thumbnails for some time now. Not surprisingly they eventually show up in mobile. I actually turned them off my CSEs because I couldn't specify which thumbnails, and they'd pick up thinks like ads, submit or social buttons, and other useless stuff.