joined:Mar 24, 2014
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[webmasterworld.com] by aakk9999 - 12:23 pm on Mar 1, 2015 (gmt 0)
10 years of data are worthless, if Google constantly changes the rules. It may as well be, that there was a stable conversion rate before Panda, because your rankings were stable throughout the whole keyword range you're targeting. That might have change with Post-Panda with a strengthened focus on authority and big brands.
How do you thing is Google managing to manipulate your conversion rate? The only way I could think of is via ranking changes and those have to be pretty obvious too. I haven't seen anything like that and can't find any correlation between conversion and my rankings (checked via Sistrix, Semrush and Searchmetrics) or general ranking changs (checked via Mozcast and Algoroo).
I just thing that the user behavior has changed and that Googles algorithm changes reflect that and lead to highly unreliable conversion rates for smaller sites (besides Amazon, Ebay & Co.).
When sharing observations about Google changes try to provide some general details to help us better understand your observation. What details should you try to include?
Which country did you find this?
What type of site? (B2C, B2B, e-commerce, content only, old, new, less than <100 urls, >10,000 urls, wordpress, etc.)
What type of serp was impacted? (desktop, mobile, tablet, local, etc.)
When did you notice this? (weekday, weekend, morning, business hours, late night)
For example it is not very helpful to say "My site went up" but it can be very helpful to say "My e-commerce site with less than 100 urls increased its Germany rankings on the weekend for mobile devices."
[edited by: goodroi at 4:06 pm (utc) on Mar 2, 2015]
[edit reason] Added Mods Note [/edit]