I'm prepared to be humbled on this one. Honestly, I've just checked in with my awstats and that's about it. I may be a complete newbie sounding with the question about Analytics. I'm all ears. Of course I've heard a lot of people mention Analytics over the years, but it's gone over my head I suppose.
I'm just wondering how helpful this might be in regaining or retaining some Google search traffic. I mean will implementing this help analyze what I'm already getting or will this help in SEO/organic search gains? Thank you.