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Putting my WP blog on dif server - any effect on SEO consolidation?

         

domino66

1:57 am on Feb 12, 2015 (gmt 0)

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My main site is at mysite.com but I don't want to install Wordpress on that server for various reasons. But I've learned that I can install WP on a different server, but still publish my blog on my main mysite.com domain in 1 of 2 ways:

(i) On a subdomain -- e.g. blog.mysite.com -- by simply adding a new A Record: [webmasterworld.com...]
(ii) In a subdirectory -- e.g. mysite.com/blog -- by using a reverse proxy: [moz.com ]

My question is about SEO implications of doing this...the blog will technically be published on my main mysite.com domain, BUT it will reside on a different server with a different IP address << might that result in search engines NOT consolidating all SEO juice under my main .com domain? IOW, might Google consider it a "different" site because it has a different IP address?

(p.s. yes, I know that many sources consider a subdomain to be inferior to a subdirectory for SEO purposes...but ignore that issue for now. I just want to know about the different-server-and-IP question above and whether google might not aggregate all search juice)

goodroi

11:42 am on Feb 12, 2015 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I never like overcomplicating things. Google is trying to deal with billions of webpages so the simpler you make your website the easier it is for Google to understand and rank. Keep it as simple as possible unless there is a very good reason to complicate it.

I haven't specifically tested what you are proposing but I would suspect that it would not be ideal. You will probably diffuse some SEO benefit.

What reasons are motivating you?

domino66

3:07 pm on Feb 12, 2015 (gmt 0)

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Both of the things I propose are very simple, actually. If you run a search for search terms like subdomain + blog + "different server", etc, you'll find thousands of links (like those I linked to in my OP), including many in this very forum and on reputable sites like moz, suggesting exactly what I wrote about.

It's actually pretty basic...I just haven't seen the SEO question addressed anywhere, hence I asked it here.

domino66

7:21 pm on Feb 14, 2015 (gmt 0)

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bump...help anyone:)?

Robert Charlton

8:54 am on Feb 15, 2015 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



BUT it will reside on a different server with a different IP address << might that result in search engines NOT consolidating all SEO juice under my main .com domain? IOW, might Google consider it a "different" site because it has a different IP address?

I haven't tried this either... but...

(a) Google is domain name based, not IP based...
(b) and Google doesn't really consolidate link juice automatically, either to pages, folders, or subdomains. You do that with your "internal" linking.

The devil is in the details of setting up the reverse proxy, and you may need to get someone with a high pain threshold to discuss it. As goodroi suggests, the setup may end up diffusing the SEO benefit you're trying to gain.

domino66

8:45 pm on Feb 15, 2015 (gmt 0)

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Thanks. OK, good to know that Google (and other search engines i presume) is "domain-based"; re: "link juice", all I'm saying is that I currently publish my blog at mysite.NET (when my main site is at mysite.COM)...which I know is not optimal. Since my main .COM site has 3+ years of link authority / hundreds of high-quality backlinks etc, so I want to publish my blog posts there, reasoning that they'll get ranked quicker and higher than if I just throw them up on my .NET blogging site (where I have WP installed), which doesn't have anywhere near as much 'authority' or # of backlinks, etc.