Forum Moderators: Robert Charlton & goodroi
Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.
Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.
[edited by: aakk9999 at 1:20 pm (utc) on Feb 11, 2015]
[edit reason] No URLs please, describe problem in words instead [/edit]
Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:
* Adding a rel="nofollow" attribute to the <a> tag
* Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file
http://www.google.com/support/webmasters/bin/answer.py?answer=66736&ctx=sibling, but now it redirects me to https://support.google.com/webmasters/answer/66356 where it has some, but not all of the same text.
The first method you describe is commonly used and accepted by Google - no problem, the second method described doesn't sound like a great idea. Cloaking is clearly described by Google and that's not what you're doing.