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joined:Feb 6, 2015
The writing was on the wall in 2011 when Google started giving brands the first 8 listings (domain crowding) on a page including 6 sitelinks for the first 2 listings.
joined:Feb 15, 2015
If you generate that much interest @unity100, why do you need organic traffic?
And more to the note, do you think the organic traffic will be more willing to buy/click/whatever to your services or products?
To me what you just said was "I am entitled to traffic!" when in actuality, no one is.
And more to the point of brands. If you are getting such high amount of social traffic to your articles, why not make a brand. Why not promote your website as a brand, make mobile app just like a brand etc. etc.
If you so much believe that you write stuff more specific and better than the top dogs, why not distinguish your self from them by becoming your own entity?
However, "big brands" also participated in polluting the SERPS. And, when they get caught, Google usually offers a limited duration, limited pain punishment. That's well documented, lots of history to look at.
My concern mid term, and it's my primary concern - is that Google decides to start entering verticals directly.
Brands don't have an advantage because they're owned by publicly-traded companies; they have an advantage because users prefer the known to the unknown
Brands are ranking high for a lot more reasons than just links IMO.
and yet, where is slashdot in search results?
nowhere.... DESPITE being a brand.
When you type a search into Google it knows exactly where you are located. When your search is commercial in nature they attempt to first show you results that they know for sure are actually located near you and second show you results where they have evidence that the sites they are showing you in the search results do real business in the area.
All I know is, if (or when) I think the game is *that* rigged against me, I'd go find another game.
joined:Feb 15, 2015
Big brands report that in spite of being ranked at the top of the serps most of their traffic does not come from keyword searches. Direct entry of the url into the address bar (Google can track this as in most cases the address bar doubles as a Google search bar) is an indication that the searcher was aware of the business and knew about it independent of search engines.
When you type a search into Google it knows exactly where you are located
Right, it's a brand of a sort, but it's a brand for only a certain (small) percentage of users. One of the things that Google has to figure out is user intent. Technology is a particularly challenging niche for this. Someone types something technology-related in, and G has to figure out if the user wants to buy it, define it, fix it, learn about it, find a review about it, or talk about it. If they can't figure it out from the query, it probably skews towards the most likely results, and sees (and records) what happens from there. Of course they're not going to get it right every time. Of course they're probably going to skew towards what they can show ads for (absent of other information).
Most Joe Users wouldn't be looking for slashdot. It's not enough to BE a brand, you have to be the right brand. And if G isn't sure, they probably go next to authority.
"Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool."
Now, let's say that Joe and Jo User are shown a series of screens for the query "DIY widget." Some of the screens are skewed toward companies like Amazon, Home Depot, and Lowe's, while others are skewed toward businesses that you, I, Joe, and Jo have never heard of. Which screens do you think Joe and Jo are most likely to prefer? Especially when (as is the case with e-commerce sites) the choice isn't just about personal tastes, but also involves handing over a credit-card number?
slashdot is not 'sorta' a brand. it IS a brand, which is owned by the same outfit which owns and provides sourceforge.net. its no joke. even the term 'slashdotted' concept comes from slashdot, which was and still is a major phenomenon.
Also, just tossing this out there, but Google might not (at this point) think a slightly declining search share would be all that bad.
type "widgetco wc-100" or "widgetco wc-100 amazon" into the Chrome address bar than it is to type amazon.com and then conduct a search.
This is a bit specious... after all, that's what bookmarks are for!
[edited by: EditorialGuy at 11:27 pm (utc) on Feb 18, 2015]
joined:Feb 15, 2015
No, it isn't. Not in terms of overall search traffic in the tech sector. Not by a longshot.
I wonder if the OP has something to add, now there's 4 pages of context.
Yet Bing, nice and easy does it, type it in and a huge amount of sites, guess what? They are exactly what I want!
Where has it all gone wrong? Are big brands over-represented on the SERPs?