How to find URLs visited from Google SERPs? How best to use this info?

[born2run]

Hi I want to find out which urls of my site are being visited from Google.

Is there any section in Google Analytics which will show which URLs are being visited from Google SERPs?

Thanks a lot as always!

[goodroi]

Many ways to get this data. Here is one path:

Acquisition > All Traffic > Source/Medium > Google/Organic > Primary Dimension/Acquisition/Landing Page

Once you have this data you can start looking at what pages are attracting attention from Google search users and which ones do not. This can be due to its ranking or its title tag & meta description. This can be a way to find which pages may or may not need more link power and/or reworking of the title tag to make it more relevant to users.

[born2run]

In Acquisition/SEO/Landing Pages, the clicks from Google Serps is much higher than the number of visitors coming from Google Search as reported in the GAnalytics overview.

Why this discrepancy? Could anyone please explain? Thanks!

[born2run]

Thanks Goodroi your tip worked. Is it possible thereafter, to find out which Google Keyword resulted in this visit to my site? Thanks again.

[vlexo]

@born2run: Due to 'not provided' you'll only see a certain amounts of keyword data. For the sites I run they sit around 80-90% 'keyword not provided', so you won't see what keywords the main bulk of your traffic came through.

This is why it's important to either track keyword or alternatively setup Google Webmaster Tools to identify keywords people are coming to your landing pages from.

GWT does a good job of this (even if not entirely accurate), so that's a good free alternative to just tracking thousands of keywords. What I usually do is grab that keyword data and find the search volume for those in Google Keyword Planner. Then you can sort of say, if I moved up a couple positions, you'd get x more traffic etc.