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A firm that specializes in local SEO might not even look at your backlinks…
My first learning lesson has been a friend's restaurant where he gave up his site and uses his Facebook page for contact info and daily specials.
So you're the type of mystic guru that charges people $300 a month to tell them they need to work on their "branding and reputation"
A firm that specializes in local SEO might not even look at your backlinks
That makes absolutely no sense to me. It sounds like utter nonsense.
My gut tells me this guy has been conned BADLY! Surely a firm being paid $300 a month for Local Search SEO should have spotted the 2000 v*agra backlinks?!
$300 a month seems a little high
That sounds ridiculous to me. "They don't even have a website" is a criticism I hear from regular users. It's often a deal-breaker. An indication that they are either behind the times, or not good enough to be bothered with a website.
You seem to indicate that you think people that don't bother being listed on Google are somehow enlightened?