joined:Feb 25, 2014
I have just started working with a new client and I am really struggling with working out the reason that they are not ranking for their core business terms.
The client started out as a news/publishing business in a specific industry. They are an authoritative source in the industry they operate in.
A year or so ago they branched out to offer a recruitment/job board service for the industry the operate in. They have placed their job board on a sub domain, jobs.clientsite.com. The sub-domain ranks practically no where in Google for their main keywords e.g. *industry* jobs. Their root domain ranks better for these terms.
The subdomain is performing a bit better in Yahoo and Bing - but still nothing to dance about.
They did have a massive drop in impressions in October - shortly after Penguin rolled out so I had a look through their link profile and there is hardly any links pointing to the sub domain, and of the ones that do point there, none seem too bad.
A lot of their followed links are coming from their root domain (they have a job feed in their side bar) or one of their other 2 sub domains, a blog and a site for recruiters in that industry. Could those links be a problem?
Any suggestions would be greatly appreciated.