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Scraped? Hijacked? Cloaked? Google throwing a wobbly? How to Solve?

         

Ecommlady

4:46 pm on Jan 15, 2015 (gmt 0)

10+ Year Member



Hello all,

My site is one with good authority and highly competitive within my industry. Over the past 2 weeks traffic has dropped to the pages for one of the brands we stock and we have found that when you search for that term, our page title and meta description appears but with a different URL.

Once you click on this URL you are redirected to another page which sells fake goods of this particular brand. The original URL you see in the SERPs is a very spammy blog which has lots of links to various similar sites to the secondary page and was clearly created for this purpose. They have essentially copied our HTML, presented it to Google but none of our content appears on their pages.

Our dedicated brand URL has been knocked out of the SERPs, hense the reason for the drop. We have taken various actions including reworking the structure of our brand pages for the one in question, reporting the spam sites through Chrome and simply waited.

After a few days it dropped off but still existed if you searched deep enough then yesterday it changed to a different URL of a site completely legit and that had no idea how it had happened. It has now changed back to the first spam site.

Does anyone have any idea of how to solve this problem and return my page back to it's previous position?

Planet13

4:59 pm on Jan 15, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



@ Ecommlady:

Hello and welcome to webmaster world.

First, make sure your site hasn't been hacked. Do that now. Be certain about it.

If it has been hacked you will have to clean it up.

our page title and meta description appears but with a different URL.


Is the different URL on YOUR site? Or is it a different site? (My guess it is the latter.)

~~~~~~~

If you have been around for a while, and you have a site that ranks for Brand X, it is unlikely that someone can just post a copy of your page on some spammy site (i.e., scrape it) and get it to rank unless there are some shenanigans involved.

lucy24

7:32 pm on Jan 15, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Go to someone else's computer* and open up Firefox with Live Headers, or equivalent in some other browser. Request the other page-- the one that comes up in SERPs-- and see if you get 302 redirected to your own page.


* One with good anti-virus software, and/or belonging to someone you dislike.

Ecommlady

10:03 am on Jan 16, 2015 (gmt 0)

10+ Year Member



@Planet13

It is a different URL altogether. I am getting some techies to look into if the site has been hacked, thank you for the nudge on that.

lammert

10:37 am on Jan 16, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



At first sight it has the signs of 302 hijacking which was an hot item ten years ago, but that shouldn't be possible anymore in 2015. Checking for infections on your own server would be the first thing to do.

You may also want to check your server logs and WMT to see if Googlebot is still visiting your site with the same frequency. If frequency is lower, than your site may have been copied to another location. But if Google is still visiting your site as it did before, than some hacking or hijacking scheme may be going on. Crawl errors or other messages in WMT may also give a clue what is going on.

phranque

7:28 pm on Jan 16, 2015 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



welcome to WebmasterWorld, Ecommlady!

have you tried "fetch as googlebot" in GWT?

Ecommlady

8:15 am on Jan 19, 2015 (gmt 0)

10+ Year Member



Hi phranque,

When I fetch there doesn't seem to be any issues.

Lammert,

The frequency is still quite consistent, no real changes over the last few months. Our crawl errors have increased a lot since the middle of November with a mixture of 500 and 404 errors

philgames

11:30 am on Jan 19, 2015 (gmt 0)

10+ Year Member



Your site may have been scraped and excerpts are being stitched together into random spam found on hidden pages on hacked sites. If you go to google cache on these hacked pages you may find the scraped content. THis is happening to a lot of people including me.

Sometimes these hackers even create a false looking 404 page but has stand code 200 with hidden text on them to disguise the hack and spam from people.

keyplyr

12:23 pm on Jan 19, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Another thing to check is iFraming. Go to the offending page, look at the source code to see if they are importing your page in an iFrame. If so, just install an iFrame buster page on your server.

Ecommlady

12:45 pm on Jan 19, 2015 (gmt 0)

10+ Year Member



Thanks for comments so far.

@Philgames, Interesting thoughts. If I look at the google cache, I can indeed see my content but if I click through to see the current version of the page, it sends me to a rogue site selling fake product. Completely different to the cache. Amazed they've conned google in this way and it's not been resolved in 2 weeks. As our scraped content isn't user facing, I guess a DMCA isn't relevant in this situation? Any other suggestions to resolve. This page and associated keywords were significant traffic drivers for us. Amazed they've pulled this off. Thanks for further thoughts.

philgames

1:28 pm on Jan 19, 2015 (gmt 0)

10+ Year Member



@Ecommlady unfortunately if this is the case and if the same hacker spammer has got you that got me then you have probably been added to their list.

Once your on "the list" your site will be constantly scraped... sentences pulled from every single page on your site.. till the point that if you search for any sentence on your site with "" you will find 10, 000 hacked pages appear with your content.

This started for me a year ago and hasn't stopped since.

All I have so far been doing is sending spam reports to google... which either get ignored or the just the spam page gets removed and not the entire domain so the same hacked domains can keep plopping out the same spam.

I have also been reporting the counterfeit sites to the companies that are having their good illegally sold and counterfeited. In the hope that the people behind all this get arrested eventually.

And alerting various webhosts and registrars about them... most just ignore me or say its not their problem that they are hosting sites that are illegal.

But at the end of the day it still goes on... oh well each time I get one of their sites eventually taken down by icann or whoever else it makes me smile... but then to get replaced by 10 0000000000 more sites it then makes me angry again.

Ecommlady

2:17 pm on Jan 19, 2015 (gmt 0)

10+ Year Member



I find it incredible in this day and age someone can just copy content that's been there for years and out rank us for the same content on a site using cloaking tactics. Can this really be the case? You therefore don't think this might fix itself through the normal algorithm?

philgames

2:31 pm on Jan 19, 2015 (gmt 0)

10+ Year Member



I have seen that sometimes after a refresh some of the spam is knocked off. If I search for my brand name under my site there are thousands of hacked pages that are ranking for my brand name because they have scraped my brand name. After a refresh some of these go away and give room for the real mentions from real sites but are soon pushed back down again after more hacked sites start ranking... this is the same for searching sentences from my site including meta what google uses for my meta description whereby the hack sites actually rank above me :s


I guess it all depends on the power of the site that has been hacked. I once saw a pr6 news site get hacked and the hack page rank on page 1 via google news results for a very popular search.. and of course redirect all the incoming traffic to a nice pair of counterfeit whatevers.

I have seen a big decline in rankings whereby my pages get omitted and vanish totally from the search results.... but if I change the content or add couple 1000 more words I get put straight back to the place I was.. only of course to be scraped again.

scary thing is that if you do add new content because these morons do this at such a large scale there is more chance of googlebot finding your new content on their spam than on your site if you dont have lots of good links.

There seems to be endless supply of sites to rank and it simply a numbers game for these spammers.. they get their cash.. whilst people who are doing everything by the book its our sites and businesses being ruined.

Ecommlady

2:39 pm on Jan 19, 2015 (gmt 0)

10+ Year Member



Has anyone else experienced this or something similar? Maybe someone out there has a solution for this hacking as Google doesn't seem to be picking it up very well

lucy24

9:49 pm on Jan 19, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



have you tried "fetch as googlebot" in GWT?

Parallel thought: Use the UA spoofer of your choice and see what you get if you request the offending site while claiming to be the Googlebot. (Caution: This will only work if the site in question is extremely stupid, since there will be an IP/UA mismatch. But it can't hurt to try.) Unfortunately you can't use "fetch as googlebot" for this, since the function is constrained to your own site.

Ecommlady

2:49 pm on Jan 20, 2015 (gmt 0)

10+ Year Member



Thanks Lucy24. Interesting. Not compeletely getting you but if it helps in your suggestion, I can see google has spidered their site everyday for the past couple of weeks. The cache version is updated. Again, it's showing our content on the google cache, but a seller of fake branded product when you click through the current version.

Planet13

3:20 pm on Jan 20, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Well, if I were you, I would definitely go onto the google product forums (where you can post links to your original page) and explain your case there.

It might not make a lick of good.

On the other hand, John Mueller and the occasional google employee might look through and might be able to relay it to the appropriate people on the spam team / algo team, and maybe some changes can / will be made.

Otherwise, I don't know what else you might be able to do.