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Instead of my cached site, Google shows cache of a site I used to advertise with!?

         

ecommercekid

9:18 pm on Jan 12, 2015 (gmt 0)

10+ Year Member



This is the strangest thing I've ever seen on Google and cannot get my head round it. What do you guys think?

Summary: Google has replaced all it's organic links to me with a website I used to receive a banner ad from. Specifically a page within that site which is linked to from a banner which used to link to me, this must be related?

site:www.example.com

You will see that the link now points at a page talking about subscriptions from a rather large site in my industry. Last month I advertised with these guys in the form of a banner at the top right of the site (<link removed>). Where my banner used to be is now a banner linking to the page on their site which has replaced me on Google search.

If I haven't explained this very well please let me know. Has anyone seen anything like this before? It's boggled my brain and I cannot even begin to guess what would have caused this?

Help me please, SEO detectives!

[edited by: aakk9999 at 12:03 pm (utc) on Jan 13, 2015]
[edit reason] Sorry, no links to the site [/edit]

aakk9999

1:40 pm on Jan 13, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hi ecommercekid and welcome to WebmasterWorld!

Sorry but I had to remove links you have posted as example but for clarification, your issue is similar to what was previously reported in these two threads:
[webmasterworld.com...]
[webmasterworld.com...]

Here is what I saw which may give a better idea to members what your problem is:

- The issue is with your home page only - when doing "site:example.com", the cached version of your home page, the title in SERPs and the snippet shown are all from the other website where there was previously a banner linking to your site (and where the banner now links to a page on their own site)

- after the site: command, if clicking on "Cache" link of the home page, the text Google shows says: "This is Google's cache of http://should-be-your-site-here-but-is-other-site-instead It is a snapshot of the page as it appeared on 10 Jan 2015 19:06:38 GMT..."

- Searching for exact text in quote from your home page does not return your home page nor your site at all. Of course, if Google has the other site's content associated with your home page, (overwriting in their index your own content) then this explains why Google would not find your own content when search is performed.

It would not surprise me if you have dropped for all keywords your home page was ranking for.

<added>
I would imagine this is a technical issue that Google is not resolving properly. What I could see is that when the site was showing your banner, the link the banner was going to was to an intermediate page on their site, which then redirected using HTTP 303 "See other" status code to your site.

Once you stopped advertising, the link that lead to your banner should ideally return 404 or 410 Gone. However, what it does is that it still returns HTTP 303 "See other", but the redirect location is set to only a protocol, not specifying any site (i.e. to http:// )

So on their site, the request:

GET /banners/click/21.html HTTP/1.1
Host: example.com

would now return:

HTTP/1.1 303 See other
Location: http://

which browser now interprets as "malformed URL" whereas previously it returned URL to your site under the "Location:"

It could be that Google is confused by this malformed URL and is now behaving unpredictably, caching a wrong page.

What I would suggest is that you go to Google Webmaster Tools, perform "Fetch as Googlebot" of your home page and then do "Submit to index". Potentially it could help and it will not do any harm. I presume that it will fix itself after a while.

ecommercekid

7:13 am on Jan 14, 2015 (gmt 0)

10+ Year Member



Thank you so much aakk9999, that is such a comprehensive answer! I have fetched as Google a couple of times and am still waiting for it to crawl.

Worryingly I just typed cache:example.com and the date has change to the 12th of Jan! [snipped google cache link]

I really don't know what to do and this is hurting business now.

[edited by: brotherhood_of_LAN at 2:38 pm (utc) on Jan 14, 2015]
[edit reason] see previous reason for edit [/edit]

ecommercekid

8:58 pm on Jan 14, 2015 (gmt 0)

10+ Year Member



Panic over! It's back to normal and my rankings haven't even been affected too badly!

Conclusion: After removing all possibilities of what could be causing this it was just a case of refetching as Google in webmaster tools and then waiting. All in all it was 4 days but I guess this could vary for anyone else who experiences this.

Thanks for your help, great forum!