joined:Nov 20, 2014
First off, thanks to the forum for the helpful replies I've gotten so far; signal-to-noise ratio so much better than other forums I've posted in!
Q about pagination / SEO / best-practices. I currently paginate my Q&A site with 7 Q/A pairs on each page, and users can sort the Q&A content by Newest, Oldest, and Best Rated. But
there's something of a UX fail because we get a ton of organic search traffic, BUT often a user will follow a link from Google search results and get dumped onto the first paginated page in a Q&A which doesn't even contain the the relevant content he's content he searched for
. e.g. he might search for "How much do I tip valets?
", and we do
have a Q&A with a valet who gives a good answer...but the link from Google SERPs will just dump the user on the FIRST page of a 6-page paginated Q&A, and often the relevant content is on, say, page 4 of 6. So unless the user clicks through the pagination links or finds the 'Single Page View" button, he may not even find what he searched for, which I think is a crummy experience.
What I'd like to implement is basically what textsfromlastnight.com does as shown in THIS mockup I made [i.imgur.com
]: create an additional standalone page for each Q&A pairing
. The advantages seem manyfold (i)
It's just a better search experience (to land on a page that has exactly the content you searched for); (ii)
the metadata will be exponentially more targeted (since currently I have to write one set of metadata for an entire Q&A...whereas if there was individual metadata for each Q&A, it would be way more targeted / get higher CTR% from SERPs. What I want to know for now I guess is:
1) Is there a name / term to describe this technique (of serving both a "full" version of content, but also breaking it out onto separate pages with individual content nuggets?)
2) Is there any risk that search engines view it as "duplicate content" and ding me?
3) Anything else -- good or bad -- I may not have thought of re: this proposed implementation?