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I just bring this up so as to avoid a possible semantic battle on these forums between "negative seo" and "economic sabotage".
but I have a hard time believing it's as prevalent as many people think it is.
Negative SEO is done for the purpose of earning more money for a site one owns and reducing income for one ranking above you.
Then how would you explain all those people buying negative seo gigs on fiverr, people like Barry Schwartz's clients inquiring about performing negative seo on their competitors?
I haven't seen anything to show me that those fiverr type link bombs can cause that kind of damage to a strong site
As a mostly B2B manufacturer, our website has fewer than 30 links pointing to it. Though we supply a number of heavily linked brands, we are behind the scenes and unknown to many consumers.
The way I see it is "strong" is a niche specific moving target that varies widely from one industry to another - making it impossible to imply that strong websites are protected from link spammers, scrapers and the other off site activities that we have no control over.
Umm, that's pretty much SEO in a nutshell. Way too broad to be helpful.
Instead of focusing on making your site rank better, you focus on making their site rank worse. The online gambling guys have being doing it for a very long time.
Honestly, I think most of us are way too small to inspire that much effort.