Need suggestion guys, how to do seo for 5000 keywords?

[aravfshadow144]

Hi seo experts and legends,

Yesterday i had a discussion with my Boss, He gave me project to do seo for a site, actually it was a free website builder website he asked me to
seo for the website with 5000 keywords to focus

can you guys suggest me how to do and the procedure and ways to seo for 5000 keywords !

if a seo structure means it ll be very useful



Regards
aravfshadow

[FranticFish]

Lots of things to bear in mind. First, a few basics:

1) Be sure to use your own domain name
Rather than mybusiness.somefreewebsitebuilder.xtn.
Think long and hard about the choice of a domain name. You want something identifiable (branded) BUT keywords in domains are still very much 'in'. You want something that reflects your top keywords, and you want something easy to type and easy to say or spell out.

2) Pay attention to the urls and get them right first time
Some website builders have AJAX urls that contain these characters (#!) - Google is getting better at crawling and indexing these but they have been problematic in the past. Others insert long codes into the url (i.e. 392601549285825.html). Neither of these are very user friendly. My preference would be for urls like this: mywebsite.xtn/a-topic-folder/a-page-about-something

Now the keywords:

Of the 5,000 keywords, are some 'transactional' (i.e. people looking for a product or service) and others 'informational' (i.e. people who want advice, comparison)?

What ways can you find to organise and categorise them?

Which relate closely to each other or mean the same thing?

Organising these keywords into categories and working out how those categories are related will probably give you ideas for structuring the site and organising the pages that you'll build to target the keywords.

You want your bigger volume and more competitive keywords handled by top level pages (the root pages of category folders, those pages that are linked to from all pages of the site) and your most competitive keyword set (the keywords that sum up your site or your business) to be handled by the home page.

Finally, you're going to want to blog around your keywords so that, as well as permanent content that answers questions about these keywords, you also have fresh content being added to the site discussing any new developments around those keywords.

[Planet13]

Tell the boss it's easy. He just needs to hire 500 writers to work for you. then have each writer responsible for ten keywords each.

Piece of cake.

[lucy24]

I can't decide whether to laugh or cry.

He just needs to hire 500 writers to work for you

I think boss is looking for a solution that involves zero expenditure of time, money or resources.

Did boss rise to his position by saving his bosses a ###ton of money over the years?

[netmeg]

I would consider that a way unreasonable request, but you probably can't tell him that. Both of you need to manage your expectations for this site.

[aakk9999]

If you have to do a SEO on a site with 5000 keywords, then FranticFish's post gave you the best way to approach it.

Both of you need to manage your expectations for this site.

And yes, agree with netmeg, find out what your objectives are (what do you need to achieve) and try to manage the expectations.

[Planet13]

I think boss is looking for a solution that involves zero expenditure of time, money or resources.

Well, I figured with all the money he saved - and with all the money he will make in the future - by using a free website builder, he'll have enough bank to hire an army of writers...

[RedBar]

I would ask how long your boss is giving you to construct 5,000 pages and all the necessary text and images to go with those 5,000 keywords...or are these 5,000 products....or are they the supposed most sought after 5,000 AdWords?

[ashear]

You guys kill me.

5k keywords is nothing, try 50M.

What is the subject matter? A site about car reviews will respond differently than an e-commerce site. Travel another matter.

Tip 1: Look at sites doing very well in your arena. What are they doing? What is the structure like? Don't copy it, but at least get an idea of what you need to compete.

[netmeg]

Note - posting the subject matter is probably against the TOS of this forum, so... I wouldn't.

[ashear]

Never mind, you are screwed. Based on the TOS of this forum.

[lucy24]

5k keywords is nothing, try 50M.

What the bleep? There aren't 50 million words* in the entire English language. Are you trying to rank for every word spoken by every computer-using human on the planet? If so, I hope you work for YouTube.


* Where "word" = discrete lexical item. A search engine which treats "form, forms, formed, forming, formation" as a single keyword will end up with a still lower count.

[ashear]

Actually worked for eBay, built out Zappos, helped out Zillow, Houzz etc.. Real Estate combos easily exceed 50M with local terms.

50M is high, yes there are only so many words. Zip codes, cities, other languages, sku's, and so many more.

[Sand]

I used to run the SEO program for one of the top employment sites in the world. We also got traffic for at least 50m different keywords. Just imagine all the world-wide job title / industry / employer / city / zip / job type combinations that are out there, and you can get to 50m pretty quickly.

As for the original post, it would require a lot of resources to target 5k phrases with a free website builder. They usually aren't very good, and offer very little in terms of customization.

Depending on the industry you're in and the products you offer, you may or may not be able to develop a faceted browse / ecom solution (think Amazon's nav) that could dynamically build pages for you (make sure to add value, though -- there are many clever ways to add value through automation, but you have to be resourceful and creative to display it in a unique way).

[RedBar]

Actually worked for eBay, built out Zappos, helped out Zillow, Houzz etc.

Ah, all the well-known spamming machines in bed with Google!

[Planet13]

"Actually worked for eBay, built out Zappos, helped out Zillow, Houzz etc.. Real Estate combos easily exceed 50M with local terms. "

Well, that about sums it up.

All those organizations started with a strong Unique Value Proposition (UVP) first, and worked out from there.

The stronger your UVP, the better chance you have for ranking well.

[googlewebmastercentral.blogspot.com...]

[mromero]

Tell your editorial team to put on their thinking caps. Gather up their cameras and HD Video Cams, purchase airline tickets, and take off to the top 5,000 keyword destinations your boss has assigned to do research and write original articles and you are done!

If it is cars you are doing it will be cheaper to simply attend the next 500 car shows all over the world in any one calendar year.

[anim8tr]

Wow, I can't believe that no one has brought this up...

aravfshadow144, how will your Boss measure keyword performance considering that 90%+- of the data about keywords now show up as "Not Provided"?

[aravfshadow144]

Hi guys thanks for your response actually i want to explain briefly in detail about what my boss wants

[edited by: aravfshadow144 at 8:08 am (utc) on Dec 15, 2014]

[aravfshadow144]

Actually it was a free website builder to create free websites and to list their services or business. Having 5k A-Z categories and subcategories(categories and subcategories are the keywords)

it was similar to tradeindia and indiamart

among these 5000 categories i need to do seo.. how to target this website ?
how to start offpage and wat methods should i use for this kind of website

did you guys understand completely ? please reply your thoughts as like a proper structured techniques

[FranticFish]

So an import / export B2B directory. My advice would be:

1) A free website builder isn't going to work well

Unless by 'free website builder' you mean some open source software like Joomla, Drupal etc - or perhaps a specific open source platform for directories and B2B marketplaces.

The free website builders I've seen are typically for amateur / hobby sites, SMEs - that's what the feature set aims to cater for: blogging, galleries, simple pages, simple payment widgets.

You're going to want something a cut above that I would have thought: things like a product inventory / category system for the users, a good search facility built into this, user account creation (with different levels in time), a messaging system, perhaps a forum.

You want a proper database system from the start so that you either (a) don't have to migrate your website management system, or (b) can do this fairly easily because you can download data in bulk from your website.

But far more important is this:

2) What's your angle on the market / USP?

You don't necessarily have to be original to succeed on the web, or the best in your niche, or even have a viable offline business that can back up your web offering - as long as you know internet marketing very well and pick your niche carefully.

No offence, but it doesn't sound like you DO know internet marketing very well - and it sounds like you (or rather your boss does) want to start a purely web-based business in a very general, competitive niche which already has lots of established players.

So if you're not extremely web-savvy, then you really need a good idea or a good angle; something that will make your website stand out.

[RedBar]

it was similar to tradeindia and indiamart

Ok, I'll say it...isn't this rather old hat these days?

Alibaba's stock floatation success seems to have woken-up many to its existence but to start a new one, I assume in India, is going to be a very hard sell. I've seen my own niche trade directory slowly lose traffic over the years thanks to search engines being able to deliver better results (in general) plus businesses are mostly better connected through their own research rather than just a simple directory.

I can tell you as a major buyer I never take any notice of any of these directories and their offerings, they are far too generalised, there is far too much waffle and far too much copying of other sites info and images and after a few minutes browsing it becomes very evident.

Good luck, since you'll need it, if your boss wants to go down this route.