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Bounce Rate In Google Analytics
A web page may be suggested for review and/or its content quality value may be adapted based on the amount of time spent on that page. For example, if a user reaches a web page and then leaves immediately, the brief nature of the visit may cause the content quality value of that page to be reviewed and/or reduced. The amount of time spent on a particular web page may be determined through a variety of approaches. For example, web requests for web pages may be used to determine the amount of time spent on a particular web page.
It's a close correlation to what people really want to know when they ask about "bounce rate".
10 seconds on a page and 2 mins on a page are both bounces, but they give totally different signals about whether the query was answered or not.
In your example, if you added a ga-event on page scroll, your "bounce rate" would go from 100% to 0%.
Bounce rate (sometimes confused with exit rate)is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.
Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).
[edited by: JD_Toims at 8:35 pm (utc) on Nov 19, 2014]
For what it's worth, Google's definition of bounce rate that is fundamentally different than wikipedia's
If the bounce rate wasn't important to Google why even show it.
I do so what else matters.
I do so what else matters.because you seem to think just because Google doesn't come out and say this is in the ranking factors it isn't. This is called a rookie mistake. I know this is a community forum so with that said let the community be educated. Living in a box is not how good SEO's make a living.
because you seem to think just because Google doesn't come out and say this is in the ranking factors it isn't.
The term "Non-interaction" applies to the final...parameter that you can use with the _trackEvent() method. This parameter allows you to determine how you want bounce rate defined for pages on your site that also include event tracking.
For example, suppose you have a home page with a video embedded on it. It's quite natural that you will want to know the bounce rate for your home page, but how do you want to define that? Do you consider visitor interaction with the home page video an important engagement signal?
If so, you would want interaction with the video to be included in the bounce rate calculation, so that sessions including only your home page with clicks on the video are not calculated as bounces.
Google would likely use "user engagement" as a signal if they could
Nobody can really prove or disprove what signals Google is using
[edited by: JD_Toims at 12:23 am (utc) on Nov 20, 2014]
Improving user engagement is worthwhile regardless
It's very easy to disprove bounce-rate/page-views as ranking a factor. Just put an iFrame or 10 or 30 on a page with GA code on it and the iFrame page(s) and see if there's a ranking impact -- I've done it before.
Let me give you some examples where "real bounce rate", even coupled with time-on-site gets totally noisy.
I can only assume that the algorithm is capable of some noise filtering, dynamic weighting, using some signals only when other signals are present, etc.