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I used event tracking just long enough to make sure that people really liked the content
The thing is - at the end of the day - I really wanted to improve the bounce rate as measured by google analytics by default. And when you use those events, it was hard (for me, at least) to implement it without messing up the bounce rate.
Google the term "adjusted bounce rate." (I first saw it in a SearchEngineWatch article.)
It's where through Google Analytics code you add an event that gets triggered X seconds after the visitor lands on your page.
How is it possible to know if this is happening?