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John Mueller on Toolbar PageRank: Probably No More Updates

     
2:49 pm on Oct 7, 2014 (gmt 0)

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SearchEngineLand reports [searchengineland.com] that Google's John Mueller stated that they will probably not be updating Toolbar PageRank.

YouTube Video here. [youtube.com]
10:19 am on Oct 8, 2014 (gmt 0)

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surprised by how little response there is to this announcement
10:30 am on Oct 8, 2014 (gmt 0)

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Maybe it shows how important TBPR is seen to be these days.
10:35 am on Oct 8, 2014 (gmt 0)

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I'll jump up and down when they remove access to the data and pull it from the toolbar, but until then we're still going to have to hear about it and likely remind people who think the number they see matters that it's been 10 months since it was updated and was already not current/accurate when it was pushed since it's just an estimate of some past snapshot in time, so it's more to explain, but not much else will actually change.
3:53 pm on Oct 8, 2014 (gmt 0)

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yeah if they won't update it, just remove it. people are still acting on such super old and now useless data
11:58 pm on Oct 8, 2014 (gmt 0)

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Agree. It's funny how many "so called" SEOs are writing posts about how PageRank is no longer used for ranking as a result of this announcement. So many still don't get that there is a TBPR and actual PR and the differences in the two.

I haven't had the Toolbar loaded in my browser for about 5 years now (for multiple reasons).
12:08 am on Oct 9, 2014 (gmt 0)

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Google don't own pagerank and its patent has run out, no surprise they have moved on from it
1:31 am on Oct 9, 2014 (gmt 0)

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Google don't own pagerank and its patent has run out, no surprise they have moved on from it/


As ZydoSEO pointed out, there's a difference between toolbar PageRank and actual PageRank. And John Mueller didn't say PageRank was being abandoned; he merely said that toolbar PR probably wouldn't be updated anymore.

IMHO, the best reason for not updating toolbar PR is simple: It removes a valuation metric that's long been used by link buyers and sellers. (Yes, there are other numbers floating around, but none is a simple, widely accepted standard in the way that toolbar PR has been.)
2:12 am on Oct 9, 2014 (gmt 0)

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So is John Mueller the new Matt Cutts? I see his name around here a lot more lately.

I honestly can't remember the last time I checked PageRank for any of my pages. It's been years...
4:40 am on Oct 9, 2014 (gmt 0)

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The backlink aggregator metrics will likely take their place as a currency denomination or just a determination of 'value'.
6:17 am on Oct 9, 2014 (gmt 0)

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I honestly can't remember the last time I checked PageRank for any of my pages. It's been years...


Same here. But in my sector, there are plenty of bloggers who happily talk of their "PR2 sites" or "PR3 sites" and want to know if $XX is a good price for a link. And I still get e-mail solicitations from SEO firms in India (or, occasionally, the UK) that want to buy links on "PR4 or better" pages.
 

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