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Google Now Showing Structured Snippets In SERPs

     
8:21 pm on Sep 22, 2014 (gmt 0)

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Well, here goes: Data from the Knowledge Graph and other factual sources of "quality" data.

Google Web Search has evolved in recent years with a host of features powered by the Knowledge Graph and other data sources to provide users with highly structured and relevant data. Structured Snippets is a new feature that incorporates facts into individual result snippets in Web Search.Google Now Showing Structured Snippets In SERPs [googleresearch.blogspot.com]
The WebTables research team has been working to extract and understand tabular data on the Web with the intent to surface particularly relevant data to users. Our data is already used in the Research Tool found in Google Docs and Slides; Structured Snippets is the latest collaboration between Google Research and the Web Search team employing that data to seamlessly provide the most relevant information to the user. We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g., tables used for formatting web pages. We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables.
11:45 pm on Sept 22, 2014 (gmt 0)

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I used a snippet today. It was actually kind of nice. But I felt bad that I got the info I wanted without ever visiting the source site.

So now Google becomes the landing page on which answers my query. Then I have more time to browse their ads. Genius.
6:45 am on Sept 23, 2014 (gmt 0)

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So now Google becomes the landing page on which answers my query. Then I have more time to browse their ads. Genius.


This is nothing new, they started this w/cached pages and I've been warning people to use NOARCHIVE for years.

This is the next step, if they don't have a way to opt-out...

Besides, people w/review sites have been naively drinking the kool-aid for year. When you can see the ratings in Google why do you need to click on the site that rated it?

They don't listen, it's burning their own revenue stream giving Google that structured data.

Stoopid is as stoopid does.
10:37 am on Sept 23, 2014 (gmt 0)

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Formerly, Google really distinguished itself from all other well-known properties on the web by being "the best place, bar none to find websites."

If Google continues to transition from that paramount search engine to being merely "one of several places to find knowledge about nearly everything" then it becomes more like Wikipedia, Freebase, Wolfram etc.

And that means there will be less reason to visit Google, not more.
1:07 pm on Sept 23, 2014 (gmt 0)

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Wonder if Bing will follow suit, seems like the natural progression of things.
1:19 pm on Sept 23, 2014 (gmt 0)

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So far my site is in too specialist a niche for them to steal my data.

SO FAR!
3:42 pm on Sept 23, 2014 (gmt 0)

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If google steals anything from my site they will be sued... I have nothing to loose and I HATE google.

High quality? how ironic that anything google does is high quality... because they say it is.
5:40 pm on Sept 23, 2014 (gmt 0)

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We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables.


Reminds me of a dating website commercial.

We are all one click closer to Wikipedia nowadays, but without the 'human' touch.

;)
8:42 pm on Sept 23, 2014 (gmt 0)

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So is the answer to not put any valuable data in a table?
10:25 pm on Sept 23, 2014 (gmt 0)

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If a typical article or page on your site can be boiled down to two or three bullet points, "structured snippets" may be a problem for you.

Then again, if a typical article or page on your site can be boiled down to two or three bullet points, you probably had plenty of competition from similar sites before Google's "structured snippets" came along.
11:49 pm on Sept 23, 2014 (gmt 0)

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I don't think it implies your entire page is summarized by 2-3 bullets. It is just that those 2-3 bullets from the page answer a very particular query.
12:42 am on Sept 24, 2014 (gmt 0)

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Great lets bring on a price war when the price shows in serps. I don't have a big fat adwords account to support
9:22 pm on Sept 25, 2014 (gmt 0)

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Does anyone else see the irony that they use "Superman's origin = Krypton" as an example of a quality fact?

Still - the data is on Wikipedia... so I guess it must be true.