Creating two blogs to target specific keywords

[onlinesource]

This was being suggested by my SEO company and I want to make sure this makes any sense to the rest of you. I think it's silly but I want a second opinion.

So, let's say I own a hippie clothing shop called rainbowshirtshop.com and I really want to rank for "rainbow tshirts" but for whatever reason I can't because writing multiple articles about "rainbow tshirts" including "top selling rainbow tshirts" or "awesome rainbow tshirt designs spotted on celebs" for my blog simply doesn't work.

Their suggestion? To create two kinds of blogs. Not sure if these would be unique domains or sub domains, but essentially one blog about rainbows, one about tshirts. So we would have tshirt-blog.rainbowshirtshop.com and rainbow-blog.rainbowshirtshop.com. Sounds a bit crazy, huh? :)

So, the rainbow blog might be about recent events including recent rainbows reported and photos of them (assuming that is breaking news! haha) and details about how rainbows are made along with links to my rainbow tshirts on my main site.

The other blog about is all about tshirts and clothing including different types of shirts, materials shirts and made from and well, backlinks labeled like "check out some cool rainbow tshirts" linking back to my main site for people to buy them.

Has anybody considered something like this before? I never have heard of it. I would think that somebody searching for "rainbow tshirts" would have no desire to know about actual rainbows nor would somebody interested in rainbows, be looking for a tshirt.

BUT with SEO, are keywords often broken down, meaning that "rainbow tshirts" is really seen as rainbow and tshirts and therefore, Google sees them as being one in the same? Same sort of deal with teddy bears, with is both a reference to an animal and a toy for children. Is there enough of a connection for unique blogs to play off each other? I am not asking Google to rank for tshirts or rainbows, but simply use those two blogs to drive in traffic for "rainbow tshirts".

[Leosghost]

I seriously think a search engine would classify what your "SEO company" is suggesting as "spam" ..I certainly would..It has been done before..

[onlinesource]

Well, thanks for the suggestion because creating two blogs is a lot of work for nothing.

[not2easy]

Leosghost is right, this is/was a popular tactic 5+ years ago, but funnel "blogs" are easily detected, the best they could do had little durable value. They are as valuable as a one-link "directory" would be, think of it as a personal web-ring to understand its value. Save yourself the work.

[n0tSEO]

I can't see a reason for doing that, honestly. If you produce rainbow-colored T-shirts, people will be interested in finding those, not news on rainbows or T-shirts in general. I think that would make it hard for people to find you (and buy from you) even when all your posts are indexed, because "diluted" keywords make for random words without context.

What I would do in this case is adding a blog to your company site - say, blog.example.com - and use it to drive visitors directly to the offers, discounts, new T-shirts and anything else in your main listings.

[Robert Charlton]

Their suggestion? To create two kinds of blogs. Not sure if these would be unique domains or sub domains, but essentially one blog about rainbows, one about tshirts.

Not only would this be spam and would be extra work for no purpose, but it wouldn't work. It assumes you can turn "things" into keywords that will have an effect in Google, but ignores the actual real-world nature of taxonomy.

This is exactly the opposite to the direction in which Google is heading. I think these "SEO"s may misunderstand the concept of relevance to the point where I'd seriously suggest looking for a new SEO company. I'd hate to see what your site structure and breadcrumbs look like.

[graeme_p]

I would definitely say that you should get rid of this SEO. This kind of tactic is not just no longer effective, but is likely to damage your rankings.