Having two sites from same/similar niche on same ip address.

[xelaetaks]

Is this allowed by google? Would they look at a site differently or is it not a big deal for two similar sites to be from the same ip - assuming it's not linking to each other or something like that?

Any ideas?

An example of a siuation like this could be if someone had two different snack companies and had two seperate websites for it and even tho they are different sites - they may technically be looking at same or similar keywords on google, etc.

Thanks

[MrSavage]

I have personal experience with this type of situation. It turns out that it was the worst possible day I've ever had and will ever have in my webmastering career (hard to call it a career but whatever). I was wiped/scrubbed off the internet in an instant. When you get hammered like that, you take a different approach. The way I look at it now is to say why I need to do it. Every time I tell myself it's not worth it. You can do it. You might be fine. However, when things start to crossover, it gets more dicey. My biggest fear is having 2 sites showing up in the same results. You can get a different server elsewhere. They aren't expensive. You can have domain privacy, but it putting privacy on after the fact won't help at all. If there are too many associations, then it's a high risk venture. Is the risk worth it? I guess that's a personal decision. I wouldn't want you to experience what I experienced that's for sure. I was a bit extreme, but it illustrated clearly the fact that you can wake up and it's pretty much all over. I simply refuse to have sites/pages ranking for the same searches. To me that's the kiss of death. It can be done for sure, so don't get me wrong. It takes a bit of skill to avoid associations and if you're on the same IP? It's really blatant. Given a same IP, also consider the fact that a competitor will see this and could try to take you out of mess up things for you. It's a risk vs. reward. I'm giving you the risk side of things I guess.

[rish3]

Here's the fun part. If you can pull off that the multiple sites are separate brands of a parent company, or acquisitions, Google doesn't care. For example, search for "online fax" or "internet fax". One company owns most of the organic and PPC results.

Same for site interlinking. If you're big enough that you can call it "co-branding" or "co-marketing", they love it.

The same, exact, behavior, from smaller business owners doesn't garner the same type of love :)

[xelaetaks]

Thanks. It'a too bad how Google now seems to favor the big sites over the small ones. If there is a risk it wouldn't really be worth it to me. Trying to get out of penguin penalty as is, wouldn't want another thing on top of that.

[Planet13]

I think you are basically hosed either way.

John Mueller said that just moving content to a new site from a penguin-afflicted site won't necessarily help you escape Penguin (even if you forgo 301 redirects).

Google tends to associate content with owners even when they move domains (at least, that was the implication I got).

If you are going to have the original Penguin-affected site AND a new site with the same content (more or less), I think it is something of a recipe for disaster.

[xelaetaks]

The idea was to have a site with different content and product descriptions, etc. if it came down to it, even scrapping the old site and simply making a new one if it was an option that didn't seem too risky with google.