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Does A High % Of Safari / IOS Users Signal An SEO Problem? 36% Use Safari, 31% Use IOS

     
7:12 pm on Jul 7, 2014 (gmt 0)

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Does having an (unusually) high number of visitors using Safari or IOS signify an SEO problem?

I apologize if I am just confused and everybody's site has around 30% to 40% of its users visiting with Safari or IOS. I thought the percentage would be a lot smaller (like under 20% and probably around 15%)

Thanks in advance.
7:38 pm on July 7, 2014 (gmt 0)

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> everybody's site

It seems not. Some sites have a skew towards certain browser(s) depending on the demographic of the visitors.
7:45 pm on July 7, 2014 (gmt 0)

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In our analytic, webkit (safari, chrome), accounts for about 38% of our visitors. Tirdent (ie), about 42%.

When looking at visitors from google, webkit accounts for about 51% of visitors.
7:51 pm on July 7, 2014 (gmt 0)

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I get up to 80% Safari and iOS in season. Most of my traffic is mobile.
8:34 pm on July 7, 2014 (gmt 0)

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Safari is performing quite well these days. For my hobby site:

Safari 28%
Chrome 26%
IE 25%
Firefox 13%

For Safari itself the breakdown is

tablet 50%
mobile 37%
desktop 22%

I'd consider the site a desktop and tablet site, but it does support mobile reasonably well (sort of always I'm settling on 240 pixels (with auto width) for the classic "thumbnail" image size. I've got a nice Analytics event anytime the content overflows the viewport
9:17 pm on July 7, 2014 (gmt 0)

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Safari or iOS

Is that Safari = Safari or Safari = webkit (where the UA string will contain the word "Safari" even if it's Chrome-- and will say both "Safari" and "Chrome" if it's Opera)?
9:23 pm on July 7, 2014 (gmt 0)

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I can't be bothered to check again, last time this question came up a couple of months ago it was a pretty even split between the big 4
4:58 am on July 8, 2014 (gmt 0)

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Yes this is pretty typical. I'd say mobile skews Safari and Chrome heavily based on Android and Apple having a near monopoly on the space.
12:53 pm on July 8, 2014 (gmt 0)

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Depends on the industry. I have a site as low as 15-20% and another at 50%.
6:47 pm on July 8, 2014 (gmt 0)

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@ peterhall:

"Depends on the industry. I have a site as low as 15-20% and another at 50%."


That's kind of the weird thing:

The site is half ecommerce, half article pages (on a word press blog)

The ecommerce site is NOT responsive (been pretty much the same since late 2009).

The blog is html 4 wordpress (both blog and ecommerce are on same domain) and was formerly NOT responsive either, but I switched the BLOG to a responsive theme in mid-April.

But neither the content on the ecommerce pages nor on the blog reallys seems like it would particularly appeal to the iphone generation. It's for a somewhat more mature audience, I would imagine.

~~~~~

Oddly enough, the blog re-gained about 2/3rds of its traffic after the May 28th panda 4.0 update. I can't help but wonder if the change to a responsive blog theme had anything to do with that.
8:35 pm on July 8, 2014 (gmt 0)

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It's for a somewhat more mature audience, I would imagine.

Oi! Some grownups have tablets too. I take mine to bed with me.* Are your iOS visitors predominantly iPhone or predominatly iPad? (OK, theoretically also iPod, but who uses their iPod as a browser?) If your analytics doesn't say, change your analytics ;)


* I have fallen asleep to the same episode of People's Court eight times in a row. To this day I don't know whose fault the accident was.
12:02 am on July 9, 2014 (gmt 0)

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Firstly, I have to say that watching reruns of The Peoples Court on a mobile device is the the second greatest advancement in technology known to mankind, only behind funny cat videos.

% of total mobile devices:
iPhone: 37%
iPad: 22%
(not set) 5.5%
iPod: .76%
iPod: .76%

The rest are mostly Android devices with the occasional nokia windows thrown in there as well.
12:11 am on July 9, 2014 (gmt 0)

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I have fallen asleep to the same episode of People's Court eight times in a row. To this day I don't know whose fault the accident was.


It was Jerry's fault. It's always Jerry's fault.