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This isn't going to affect anyone that has deep content....Google has been telling us for years that we need to have meaningful content. Knowledge graph is something to open your eyes and see the type of generic content you should avoid.
That's a great observation. It's also going to be unpopular with a lot of people, because creating "deep content" or "meaningful content" is a lot of work--and it requires more than technical or SEO skills, which (in many cases) is going to mean spending money.
"flight arrival time american 101" is a good example of this type of thing. American Airline's site isn't even above the fold. I can't imagine they like it that way...their landing page is trying to upsell Aadvantage membership.
Providing opinion, services or products are things Google definitely won't be replacing any time soon.
If you're hoping to earn a buck by doing exactly what Google, Bing, and other search engines can easily do (displaying the current time and temperature, telling what a kilogram is in pounds), then you're way past saving.
When the likes of Bing and Google decide to take over information I guess the opportunities to exist online as a webmaster are truly numbered.
If the answer is in the box, then isn't the link to my content completely redundant? If it's not redundant, then please explain. How do we SEO our way out of this one?
Imagine we are webmasters that exist on a large island. As the island starts to shrink and shrink, everyone is going to be competing for that very small chunk of the island.
Sure, I may not believe what is written in the box and that might be the ONLY reason for even listing links to websites.
But Google won't tell them the other attractions happening during that event, or where the other nearby events will be, or where to park, or how much it costs to get in...
then what's safe today won't be safe tomorrow.
I'm just asking if you think that a comparison box is out of the question, why do you conclude that?
@netmeg are you concluding that with your doubling of traffic that the info box is leading to that increased traffic?
[edited by: netmeg at 4:38 pm (utc) on Jul 8, 2014]
When the best (and most consistently given) advice in the Google SEO forum is 'Don't count on Google' then we're not too far from having a redundant forum, no?
And reason (hopefully unclouded by emotion) tells me that Google is only going to devote so much real estate to the Knowledge Box (at least in the short term) and once again - for people who want Knowledge McNuggets, that's not who I am going after.