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How to know what links to disavow in GWT?

     

webwonderment

2:58 am on May 28, 2014 (gmt 0)



How do you know what links to disavow in GWT? I mean, is it just a complete guess based on how good you think the website is?

not2easy

6:17 am on May 28, 2014 (gmt 0)

WebmasterWorld Administrator 5+ Year Member Top Contributors Of The Month



Lucky for you, WebmasterWorld offers some Free Tools: [freetools.webmasterworld.com...] and one of them is made to do exactly that job: [backlinks.webmasterworld.com...]

One warning - there is no tool to tell you what site is linked to yours today that will be hugely popular and highly ranked next month or next year so it will always be best to take a look at sites you aren't familiar with before you disavow their links.

phranque

8:44 am on May 28, 2014 (gmt 0)

WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



i would start with google's quality guidelines regarding Link schemes:
http://support.google.com/webmasters/answer/66356 [support.google.com]

then look for instances and patterns of links that look unnatural.

kokopoko

2:31 pm on May 28, 2014 (gmt 0)

10+ Year Member Top Contributors Of The Month



I've got a question on that tool as I actually ran it last night. There are 4,500 dead domains, which makes those automatically disavowed. But the other 17,372 domains need to be looked at one by one still?

webwonderment

2:01 am on May 29, 2014 (gmt 0)



OK thanks. Some links are not even on the pages when I view them - should I disavow them? I feel like I'm doing Google's job!

tangor

4:34 am on May 29, 2014 (gmt 0)

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



OK thanks. Some links are not even on the pages when I view them - should I disavow them? I feel like I'm doing Google's job!


Yup! The web is too big, even for G! :)

(Actually, thinking about the number of links, pages, systems, backbones, countries, continents... it makes my head ache!)

Sad thing, no matter how many disallowed/disavoed, there's 1,000 others out there doing just the same thing. Link trust is in the dust these days.

Robert Charlton

8:24 am on May 30, 2014 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



After you check out Google's linking guidelines as phranque suggests, I recommend that you view both of the videos that Jim Boykin has posted about using the tool. They're below the fold on the same page the tool is on....

Google Backlink Checker Tool for Penguin & Disavow Analysis
http://backlinks.webmasterworld.com/google-backlink-tool-penguin-disavow/ [backlinks.webmasterworld.com]

Jim's videos are among the best guides I've seen for systematically identifying bad backlinks, but they assume a certain level of knowledge. The tool helps you to identify patterns of link properties that might signify bad and artificial links.

If the videos don't make sense to you... ie, if you don't understand the significance of the link properties and patterns Jim mentions in the video... then you have a pretty big learning curve before you start disavowing links. There's no one pushbutton answer to cover all sites and backlink acquisition patterns. And, as Google warns, the disavow tool can be dangerous if you don't know what you're doing.

I would also check out all the links from the backlinks tool page for information provided, including The Crack Backlinks Checker Tool [backlinks.webmasterworld.com...] also in beta, which should help with sort out the dead and live links.

After viewing the videos and reading support material, post questions here, so members can get a sense of how to provide further guidance.

webwonderment

5:34 pm on May 30, 2014 (gmt 0)



Thanks Robert I'll have a good look at that.

If you visit one the URLs in the latest list and the link doesn't appear in the page - is that worthy of removal? Anyone done test cases to prove what should be disavowed and what shouldn't?

webwonderment

5:38 pm on May 30, 2014 (gmt 0)




One warning - there is no tool to tell you what site is linked to yours today that will be hugely popular and highly ranked next month or next year so it will always be best to take a look at sites you aren't familiar with before you disavow their links.


There's quite a few unfamiliar sites in there that I doubt will ranked any time in the future - safe to disavow?

i would start with google's quality guidelines regarding Link schemes:
[support.google.com...] [support.google.com]

then look for instances and patterns of links that look unnatural.


Thanks for the link.

MarieHaynes

12:08 am on Jun 1, 2014 (gmt 0)



The whole idea of the disavow tool is to tell Google you no longer want to count links that were made by you (or an SEO company on your behalf, or in rare cases, because of negative SEO). Every site has a pile of junk links that come from unknown domains. In most cases you don't need to disavow these.

If you haven't been involved in manipulative link building then you shouldn't need to disavow.

If you have been involved in manipulative link building then the idea is to disavow the links that you made for SEO purposes. And, if you're not sure about a link then it's best to err on the side of caution and disavow.

webwonderment

1:05 pm on Jun 1, 2014 (gmt 0)



@mariehaynes No I haven't been involved in link building - but Ive got rid of one because mcafee flagged it up