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So first one must reference the webmaster guidelines:
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Make sure that your <title> elements and ALT attributes are descriptive and accurate.
Ten things we know to be true [google.com]P.S. It never fails, when doing this kind of investigation, you find yet another website or blogger who's copied most the content of a page verbatim. (This site allows you to post comments, hmmm ..., what to say?)
"We first wrote these “10 things” when Google was just a few years old. From time to time we revisit this list to see if it still holds true. We hope it does—and you can hold us to that." "We do search. ...."
Has the title been truncated to two words or rewritten? Google has been changing titles for quite some time and it does depend on the query too.
More Google information on titles:
1. Page titles should be descriptive and concise.
2. It’s important to have distinct, descriptive titles for each page on your site.
3. Brand your titles, but concisely.
4. If we’ve detected that a particular result has one of the above issues with its title, we may try to generate an improved title from anchors, on-page text, or other sources.
Not sure why no one has picked up on this but I believe (opinion) the reason for the title character change was to bring organic title length inline with ad title length to:I agree with this assessment and cannot see how this increases the quality of Google's visitor's experience.
A) level the playing field between ad and organic title length.
B) blend ad and organics results further, increasing ad clicks. (call me a cynic)
"Ten things we know to be true"
1. Focus on the user and all else will follow.
Since the beginning, we’ve focused on providing the best user experience possible.
2. It’s best to do one thing really, really well.
We do search...