Google’s spam-fighter, Matt Cutts, was involved in a new algorithm rollout today, and it’s already resulting in huge changes to Google’s index. We’ve had Panda, Penguin, and Hummingbird codenames from Google in the past, but this one remained nameless until WebmasterWorld Members decided to dub it “Cutts Cull.”
Matt Cutts indicated that the algorithm was a new way of targeting spam sites built solely to game-the-system. It takes no prisoners, and simply results in a one-time action to remove the site from Google’s index. According to people familiar with the matter, who wished to remain nameless, anyone affected by this latest algorithm change will never get back into the index. Interestingly, this algorithm will also work with other search engines.
When asked about the new algorithm, Cutts declined to comment, but indicated that Google doesn’t normally discuss any detail about the algorithms in public.
Without much more detail on Cutts Cull, Webmasters are left to assess the fallout and to work out the best way to recover.
In a private discussion, with even more, but different people familiar with the matter, an entirely new independent search engine was being devised to allow webmasters to index their sites. When asked about the new search, they refused to be drawn on the matter, but indicated the new search engine would be ready for launch this time next year. We’ll have to wait and see if they meet their deadline.
In the meantime, check your site indexing on Google to ensure Cutts Cull has not hit yours.