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Cloaking is when you show two different pages to a SE -- EG A SE visits and the page is about apples, but when a regular person lands it's about widgeting.
1) So what is bad and what is not when it comes to cloaking?
2) Are certain sites exceptions and if so why? if these are exceptions, how does google actually recognize them?
Some examples of cloaking include:
- Serving a page of HTML text to search engines, while showing a page of images or Flash to users
- Inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor