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Well I guess a fair few others have missed that golden info too as some seriously big players in our field continue to spend with Google. If no one needed them they wouldn't waste money on them.
Google can deliver information via whatever format it wants (SERP's, knowledge graph whatever).... nothing changes the fact that they don't own the information. We do
I wonder if you polled 100 people in the UK the following :-
(1) You want to buy product X online tomorrow, where would you go?
How many would answer Google?
They don't need to own the "information," any more than you do.
OK, let's run with that. So theoretically speaking, I could launch a domain. Call it something like ThingsIFoundWhileSearchingTheWebOnSomeFamousSearchWebsite.com
Now all I need to do is copy the results from a search query that I ran in Google
Of course, I'd probably have to do this manually because, if you've ever read G's robot.txt file you'll find bots are pretty much verboten. Interesting that the actual robots tag on a SERP is simply
meta content="noodp" name="robots"
Imagine if there were 5 major search engines with equal shares of the market. And you had to optimize your websites to satisfy all five. Now that would be a mess...
In today's world, there is simply no way you can get as much traffic from other sources as you get from search engines. Maybe for one or two niche websites, but it won't work for everyone!
However there is no "value add" in you creating that site
I feel a lot of criticism of Google is wasted, use it as a tool for your own disposal.
I also wouldn't be surprised to see organic results continue to become less and less visible for e-commerce searches, as Google, Bing, etc. offer more kinds of advertising tools. Web retailers who rely on SEO skills will give way to Web retailers who rely on media-buying skills and customer retention.
[edited by: webcentric at 5:34 pm (utc) on Nov 26, 2013]
Well, perhaps I could cherry-pick the results, reorder them, superimpose my own ranking criteria right over the top of G's ranking criteria, explain to folks why these results are better than the ones you get in Google, only show one ad on the page and have a comical video running on the side just to entertain people. Heck I could get a crew of minions to spend all day just cherry-picking through Google results and generating new pages of results on every known topic.
You're back to one of my original questions which is essentially, "Is advertising the new information?"
The Internet was a new frontier.
[edited by: JD_Toims at 6:37 pm (utc) on Nov 26, 2013]
I know a couple who own a tour business. They get most of their business from word of mouth on TripAdvisor.
[edited by: brotherhood_of_LAN at 6:41 pm (utc) on Nov 26, 2013]
[edit reason] see stickymail [/edit]
I must be missing something, because if search engines were all "defeated" I can't figure out how people are going to find "the sites with the 'real information' they're actually looking for" in a way that's not already available to them
Here's an idea: A site titled "Spam Me" where the user enters an e-mail address and a topic. Every Web business will have access to the inquiry database, so there won't be any search engines to act like bouncers at the head of a rope line.
If people are searching for Amazon on google, google wins, amazon failed.