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( Do we need to revisit what signals Google is picking up on - it's been mentioned 100's of times here on WebmasterWorld ). [webmasterworld.com...]
I thought the information regarding signals is rather disbursed on WebmasterWorld. Why don't you list a few of yours, using common sense and your experience, then maybe add a few comments. Folks might feel a bit better when they can see things they have some control over. So if you think some of your colleagues out on these threads need some encouragement, maybe you could send them some positive signals to help get them back on track.
People need signals as well, not just Google.
Here's a few from me to kick things off :
- Links / citations ( yawn ...... needs valued inputs )
- Your brand name ( how often do folks search for you by your brand name c/o word of mouth )
- Quality content attributable to your name on say YouTube
I have noticed that websites that get a strong boost in social marketing (twitter, facebook, google+, etc.) tend to get a ranking boost.
Your brand name
what results people click on, how often people hit "next page," how humans rate the results before and after [an algorithm change is tested]
how humans rate the results before and after
I think you are misinterpreting Google search results.I am not interpreting the Google search results, I am making an observation that has been mentioned by others who have done much more formalized research and also found a correlation between social signals and rankings. In case I was not clear, I was using that observation to make the point that correlation is not causation and that it is very hard to isolate and identify the specific direct influences on rankings.
"Matt Cutts said, “so Google does not penalize you if you have invalid HTML, because there would be a huge number of web pages like that.”
"Just trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings. Let's start with correlation != causation" - Matt Cutts
Two words: Bounce rate.
I have more than enough data to support that statement.
Bounce rate does make the most sense. It is the clearest signal to google that you are providing the content that the searcher is looking for.
The high bounce rate seems related to clicking on an ad and following on to a different website, vs back to the serps.