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Building links to my website with parameters as a precaution

7:50 am on Oct 15, 2013 (gmt 0)

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joined:May 29, 2013
posts: 31
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Well, it might not seem clear from the title what I want to talk about here, but here it is.

Google basically offers two ways of getting rid of followed paid links to your site:

Note that PPC (pay-per-click) advertising links that donít pass PageRank to the buyer of the ad do not violate our guidelines. You can prevent PageRank from passing in several ways, such as:

Adding a rel="nofollow" attribute to the <a> tag
Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

The second one works because affiliate and paid links are supposed to have a parameter in them which allows you track clicks and gather statistical data.

What I am wondering about is whether I can add a parameter to links I build manually so that if I get hit by manual action or Penguin, I can nofollow those links using an intermediary file.

This adds so much flexibility and saves so much time that it's worth considering. Of course you can use the disavow tool, but it looks like Google discourages you from using it.

So, what it might look like:

I build link from guest posts and add the "type" parameter


or links from press releases:


further on, if I need to nofollow a group of links (say, press releases), the only thing I do is add the respective rule in the .htaccess file which redirects all the links with the "pressrelease" value to the intermediary page which then nofollows them.

Does it make sense?

[edited by: aakk9999 at 8:27 am (utc) on Oct 15, 2013]
[edit reason] Changed mysite.com (real domain) to example.com, it can never be owned [/edit]

6:14 pm on Oct 15, 2013 (gmt 0)

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joined:Apr 30, 2008
votes: 191

I build link from guest posts and add the "type" parameter


To me it appears you are building a link to a duplicate page (as using URL a with parameter as described would create a duplicate content to your page without the parameter).

In this case, would you use canonical link element on the page which has URL with a parameter?

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