Decent ecommerce site that sells large file downloads (>500MB). We've been using a .com hosted in the US for almost a decade. We have lots of Euro, Aussie, and Indian users that complain of speed. Our idea:
Server 1: hosted in USA - http
Server 2: hosted in UK - http
://www...co.uk (target lang. = en-GB)
Server 3: hosted in AU - http
://www...com.au (target lang. = en-AU)
Server 4: hosted in IN - http
://www...in (target lang. = ?)
The problem here is that we don't want to "target by country". We want the .in domain, for example, to be a signal to Google that "users of that region should use this server instead of the .com". Obviously geotargeting in GWT wants you to specify one country - this isn't realistic though since someone in Pakistan, for example, would far rather download from a server 1,000 miles away (the .in server) than one 10,000 miles away (the .com).
Suggestions? Does my idea about ccTLDs make sense or should I use folders?
FWIW I've read lots of other searched threads here and not come across this specific situation. I've read the Google webmaster docs also. We simply want our users to be able to download faster - we aren't translating pages or offering anything different. Ranking is a concern, of course, and of primary importance is not getting a duplicate content penalty.
Thanks for any help!
[edited by: Robert_Charlton at 9:08 pm (utc) on Sep 30, 2013]
[edit reason] disabled auto-linking to make examples legible [/edit]