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Yes, I will survive Google's shrinking serps. Even if I get no traffic from Google the internet is not owned by Google and there will always be ways of bringing my content to interested people.
It's not so much that the SERPs are shrinking. It's more that there are eleventy schmillion pages for every query and 90% of them will do fine for the typical searcher. It's like trying to be heard in the crowd at a major music festival. You've got to do something to make yourself stand out.
1) Google could add display ads to its SERPs. This would work especially well on informational pages, where searchers may not have an immediate purchase intent but are open to relevant messages.
We’ve updated the AdSense ad code so that it now supports secure ad serving through Secure Sockets Layer (SSL) on Hypertext Transfer Protocol Secure (HTTPS) web pages.Google clearly has been transitioning to https/ssl search, and now has announced Adsense support for SSL ads. They certainly now have the infrastructure to support display ads on their https results.
Do you think webmasters can survive Google's shrinking serps? Make sure to explain yourself.
It does seem like the best way to restore more organic search results, above the fold, is for webmasters to actively promote other search engines. In the long run this type of competition should improve income for webmasters and ALL search engines, producing a more robust internet.
Yes, and better titles and descriptions can help you do that.
No, keep it realistic. In two years there will be no natural serps. First page over the fold now is paid ads and it will be more.
a while ago it was all about being above the fold but now people are searching a little deeper
You'll survive these changes if you have a plan that goes beyond Google.
I think due in part to the fact that I enjoy writing about semi popular subjects which means my content ultimately ends up at the back of the bus. Don't blame me for creating content that I care about please.
For all the work I put into my current sites, I don't see a scenario where they have a fireballs chance in hell to compete.
Let's have some examples to make the discussion more productive -
A plan such as user generated, subscription based, sponsored based, content curation, mobile-first, social media focused types of websites.
How would you make it popular enough without driving the first organic traffic (before pushing it higher by other means)?
Organic traffic doesn't mean Google. You can drive a lot via social media, if your take on your topic is suited to it.