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I think search is going to splinter into multiple ways of finding stuff on the net.
I know my nieces no longer look for images in Google they go to pinterest.
I wonder how much revenue Google loses because of that? Probably not enough each year to keep your nieces in braces.
You ask your large network of carefully cultivated friends and friends of friends (because as a Millennial you'll have this, knowing how important "who you know" is in life) if any of them know how to go about becoming a doctor. Some respond that their uncles are doctors and here is Uncle's email. Then you go to people who actually know and ask them.
Meanwhile, do that search on Google and you get ehow, howstuffworks, and a CNN article on some doctor who made a $1m mistake. Honestly, this is what's driving ME to throw up my hands on search and I'm the same generation as Larry and Sergey.
Has anyone noticed any improvement (either in their own site's performance or in SERPS quality) since Hummingbird was announced?
I am about two thirds of the way through a thorough examination of my own backlinks (which is a considerable task for a twelve-year-old site that has spent over half of its life at the top of page 1 for hundreds of queries).
My overriding impression is that there isn't anything that should invoke a penalty, BUT I have a large number of unsolicited (and relevant) links from a wide range of forums. Looking at them, I can see that I could quite easily have joined most of the forums and posted the links myself. How could an algorithm know it wasn't me? Do I need to disavow every bona fide link (they are useless anyway for SEO, as most of them have no clout at all)?
Also, my site:domain.com command shows 30% decrease in indexed pages.
Google was very quiet in the last month, this is strange.