Here's the Google docs feedback form.... (two fields to fill in... the first one required)
... Small website survey https://docs.google.com/forms/d/1Czwk15Yc_-zcnnlvqTuspEnz2Sn3Aw2JxhkWvoVxVS4/viewform
Google would like to hear feedback about small but high-quality websites that could do better in our search results. To be clear, we're just collecting feedback at this point; for example, don't expect this survey to affect any site's ranking.
What's a small website that you think should be ranking higher in Google?
Why does this website deserve to outrank the current websites in Google's search results? What makes this website better?
I think that the questions for the second form field are worth thinking about a lot before submitting the form.
IMO, Google is looking for heuristic (trial and error) type ways of further refining its quality evaluations, along the lines of its earlier example Panda seed questions, which we started discussing here back in May 2011 (and haven't stopped discussing since).... Quality According to Google - Official "Guidance" on Panda Update http://www.webmasterworld.com/google/4308892.htm
Here are some of the original questions, touching on qualities that might be at issue now....
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites donít get as much attention or care?
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
I assume that Google is wanting to identify the kinds of factors they've perhaps missed over the past several years, or to find cases where it hasn't made correct distinctions. I don't think that Google is going to be looking at this feedback on a site by site basis, but it will be classifying sites and reasons and identifying patterns of data, perhaps to reexamine reported sites on an algorithmic basis.
Claims of originality are also likely to enter into this. At the least, even if Google doesn't rerank sites because of this input, it may use the feedback to better explain what it's looking for.