joined:Mar 17, 2006
How common is this?
I have a page (blog post) that gets plenty of links to it. Naturally, most of the links are simply the URL of the page. When I search for the subject matter of the page, it comes up somewhere in the middle of page one but the title of the SERP link is the anchor of the link, which, in turn is just a part of the URL of the page. As it is a URL, it does not look very pretty and I'm sure gets a dismal CTR.
Does anyone know if there's a way to prevent this behavior?
And a more widely targeted question: do you guys think that the era of "prettifying" one's URLs is over? What I mean by that, I'm almost sure Google would not make "?page=1234" a title of their SERP but it happily makes "widget-type-color" (a prettified URL) a title, even if there's an actual title "Using Type Widgets Of a Certain Color".
Additionally, perhaps more importantly, I am finding that a page almost never (I'd say "never" but there might always be exception which I haven't found yet) ranks for the exact anchor text in its links. I think it's by design to discourage KW-rich anchors. Again, since vast majority of the (naturally acquired) anchors are simply URL, then by converting the title of the page into the URL you're eliminating the possibility of this page ranking for what this page is about! Sounds very counter-productive.
So, what's the current thinking about prettifying URLs, specifically converting titles into URLs?