That's what I was thinking. If the sites get heavy iOS usage, the referrer data is showing Google searches again. But if they're logged in, it'll still show (not provided)
FWIW I'm about 85% sure that eventually all organic keyword data will suppressed. Some of my sites are over 65% not provided now; even my consumer oriented and event sites are creeping towards 50%. The writing is on the wall there for me.
As of this week Safari is now sending a referrer from Google search, where it hadn't been doing so since September. The referrer still doesn't contain the search terms, so it should fall under "not provided", but it doesn't come in as blank which had been keeping it off the organic referrer report altogether.
Here is the article about it on Search Engine Land: [searchengineland.com...] (Mods: feel free to remove the link, but it seems super informative to this discussion, if you would consider leaving a link in this case)
How the heck did I miss this? So THAT is where a chunk of my "Google traffic" went - it was really still there all along. *sigh*
Thanks for the article, deadsea!
I noticed a big increase in not provided a few weeks ago. It seemed to go with an increase in UK and AU traffic (I'm US, and my sites are English, informational), as if I had gotten a boost with mobile searchers in those countries.
Some, but Google isn't my biggest traffic provider, so it wasn't that noticeable. I just assumed I was losing Google traffic, and I have NO idea how I missed you posting that link. I don't even remember seeing it but choosing to ignore it. I've, uh, had a lot going on recently. :)