By the way, I should clarify something about bounce rates.
For the info pages, I just started tracking "events" in google analytics in the middle of July. One of the events I track is how many people make it to the bottom of the content DIV.
So I see that while the bounce rate is ridiculously high, of the 3,397 people who loaded an article since I started tracking events, 2,915 scrolled down at LEAST 250 pixels, and 2,120 scrolled down to the bottom of the main content DIV.
So while it might not count in google analytics, that means that 62% of the unique page loads saw the user make it to the bottom of the main article. (And 8% made it through all the comments and past the footer to the very bottom of the page.)
"The trick is to somehow make the site memorable via such landing page, so that the visitor comes back to the site later on when looking at a different but connected info further up the buying process."
that is certainly something I am NOT doing well...
Very few people even make it from the blog "side" of the site over to the ecommerce "side" of the site. Even though I have some nice colorful "banners" on there.
So of those 3,397 unique article loads I mentioned above, there were a measly 12 clicks on the "banner" for my products at the top of the page (a click-through rate of .0035). There were 54 clicks on a square "ad" on the side (a click-through rate of .016).
This brings up another thought:
1) Google sees that my article pages are very popular on my site.
2) google also sees that I have links to products on my site.
3) google then sees that hardly anyone is clicking on those links to the product pages on my site...
4) Google then concludes that my product pages must not have much value.
Hence, my product pages suffer the majority of the traffic loss, while info pages drop only 6%.
alternatively, maybe google is seeing people click on a link from an info page to a product page and then click BACK quickly to the info page?
Logical? Or thinking too much?